What Are The Siting Of Underwear Shops On The Street?

Under normal circumstances, the underwear shop opened on the street, in the circle, is called "floor shop" in jargon, and also called Street shop.

The choice of floor shops is usually sales of fashion or fashion underwear stores. Sometimes, some people who sell formal clothes are also used as floor shops. However, careful observation reveals that their businesses are often very cold.

Site selection needs attention. In fact, many friends also know that there must be considerable passenger flow. For example, the North Street of Xidan in Beijing, the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow, or not?

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a group of areas, such as the Wangfujing, which are famous for its popularity and high flow of tourists. But many underwear operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Under normal circumstances, underwear goods can not meet such demand, and at the same time, because of this kind of business circle.

In general, it is very high, which has also resulted in a substantial increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the passenger flow mainly comes from the locality, and the purpose is shopping, but the business condition is not ideal. What is the problem? After analysis, it is found that the main problems come from two aspects: first, the competition is too intense, and many businesses like quality, similar taste and similar brands are in row after row. As a result, the scene is very lively, sales are not satisfying, and the two is positioning errors, such as some.

Most of the potential consumers are senior white-collar workers or even gold collar workers. They usually do not choose to go to the floor shop, especially the street shops like Xidan North Street, which are very crowded and customers are mostly 20 years old or so.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand. The result is blind shop, which makes many shops and businesses miserable.

From the above analysis, we can draw the following conclusions:

1. Shop choice.

Franchisees, first of all, choose the most popular business circle.

2, secondly, make a correct orientation of their brands and products.

3 and third, we should make a breakdown of the passenger flow in the business circle to see whether these potential consumers are future buyers of their own commodities.

4, fourth, pay attention to rent.

In short, in the right area, the right place to rent at the right price is the first half of the business.