Management: Training Contents Of Clothing Shopping Guide

　　 A salesperson selling professional pleasure

Most bosses ignore the training of employees' professional pleasure, and think that clothing sales is a simple occupation. Will sales be based on personal hobbies and interests? Also because of the reduction of personnel costs, usually reluctant to spend tuition to send guide to send training. It is very difficult for a lower salary to hire a suitable person for shopping guide. The first step of training is to cultivate professional fun.

Career pleasure is mainly guided by how to find pleasure in sales and how to inspire future career growth. The fun of sales is the sense of accomplishment of naturally generated sales transactions, and the achievement experience of helping each customer to achieve their wishes through sales communication and improving the image of customers through clothing matching. The cultivation of these fun needs some professional knowledge to enlighten, let the shopping guide find the occupational pleasure which has not been discovered before, change the original working impression of the mechanic, and let the shopping guide learn to enjoy the sales process. Such guidance will help the shopping guide to find the transaction method in his own work, and let the shopping guide feel the enrichment of the job; and the future planning and dream inspiration of the shopping guide can provide guidance for the career development direction of the shopping guide, so that the guide can feel the importance of survival and development for his career in the future. Only let the shopping guide feel that it is for their own work that they are willing to cooperate with the boss to accomplish some common goals.

　 Two Consumption culture

Because most of the clothing buyers' growth experience is based on the understanding of clothing consumption patterns, it is considered that clothing demand is commodity purchase demand, and there is little understanding of the motivation behind clothing merchandise's psychological seeking and dressing demand. It is not difficult to understand why many customers do not believe in the recommendation and language of the shopping guide.

Consumer culture includes target consumers' age and clothing consumption demand, target customers' career and clothing demand, target customers' temperament style and consumption demand, target customers' lifestyles and consumption needs. Let the shopping guide understand and understand the customer's different consumption motivation fundamentally, and more appropriately control the communication points in the sales process. Such sales will gradually establish the trust of customers to guide buyers. Shopping guide is also more aware of the satisfaction of career.

　　 Three commodity Basic knowledge

Basic knowledge of commodities can be accomplished by accumulating rote memorization and rigorous examinations. Many guides know little about the basic knowledge of commodities, and customers ask for more information. The delay of time will miss the sales opportunities.

Basic knowledge of commodities includes various kinds of fabric care and characteristics, clothing plate characteristics, price, size selection, etc.

　　 Four Customer relationship Handle

In the sales process, it is a quick reflection of customers' queries and can create a harmonious atmosphere to promote customers' purchase. This kind of training of customer relationship psychology is the most important consideration at present. Because this part is one of the most obvious feelings for everyone, the first day in the shop can let the shopping guide feel it. So this part of the training and books are also the most.

In the process of clothing sales, customer relationship management can not exist alone. That is, we will see a shopping guide is very fluent in communication with customers, and can be described with eloquence, but in the end, customers still have no purchase. A lot of shopping guide told me, "now customers don't know what's going on, they try a few sets, they don't buy it, no matter how I say it or not, I really don't understand what the customers are thinking now." This is typical of the so-called 5 years of experience in the senior shopping guide to speak out. Customer relationship processing in the sales process is established on the understanding of the needs of customers. A relationship processing which does not care about customer needs is invalid. Therefore, the changes in customer relationship processing should be based on real customer needs.