South Korea'S Clothing House To Light Luxury Laures Promise To Break The Parity Route

The group will launch the new women's wear brand Lara's oath Laures Promise.

It is noteworthy that

Positioning the European and American light luxury quality women's clothing.

The style and location of the new brand are completely different from that of the Korean brand.

And break the previous parity route.

It is understood that the Laures Promise will be formally launched in December. Zhao Yingguang, a Korean CEO CEO, said in micro-blog that the core brand of the new brand is a white-collar woman from 25 to 40 years old.

In addition, Zhao Yingguang mentioned that Laures Promise will choose the core designer and the best quality supply chain resources of the Korean home group.

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1, the electricity supplier's high marketing cost is actually more expensive than the entity store.

The big platforms have been deceiving our consumers and businesses, saying that cutting down all links in the middle can reduce costs and lower prices.

In fact, the electronic business platform buys traffic, and then dispersal the flow of traffic to various businesses. It also comes down to consumers and businesses.

2, the virtual nature of the electricity supplier, the natural lack of supervision of the business sector.

Fake products, pitional marketing, strong PS technology, products can not experience, choose irritability, it is difficult to buy high-quality, cost-effective products.

The current electricity supplier is not the product quality, but the marketing level, which is unfavorable to consumers, and also gives the experience shop the living space.

3, the brand building and cultural creation of experiential shops, together with the arming of O2O tools, can also lead to a way out.

No culture, no brand experience shop no way out.

Experience shop in the pursuit of services, product experience, brand credibility, after-sale, small logistics and so on are not the core of competition.

Build your own brand characteristics.

That is, a perceptual shop. How do you design the problem? O2O is beautiful, actually it is really beautiful, but the shop is first a shop, followed by its O2O.

O2O will make experiential shops more competitive, but it is not a decisive factor.

4, experience shop selection products, take the boutique route.

Taking Taobao as an example, small businesses, more businesses and pitional marketing have given consumers a choice.

Experience shop O2O, you can do product filtering for users, and the boutique line is also a key factor in shaping brand culture. Whether the product is good or not is directly related to the consumer's perception of your brand.

Finally, personal guess, the three main retail formats in the future are: online retail business, community convenience store, business center experience shop, and still very much optimistic about the experience shop to borrow O2O mode.