Independent Fashion Designer Zhou Xiangyu: Men'S Clothes Are Crazy.

In the two years after the exception of the designer brand, the original group of independent designers began to grow like weeds.

Statistics show that in the short span of 2012-2014 years in just two years, the number of independent designers in Beijing has increased from several hundred to over 3000.

The emergence of these independent designers came after the overall change of China's fashion environment.

In the next few days, titanium media will launch five independent designers who are leading the brand growth. We will take a look at the current trend of independent designers and look at the driving force behind the rise of China's clothing brands.

It has launched the first "one of the independent designers in China: Wang Peiyi, crossing the watershed of design"; today, the second is the famous independent designer, Zhou Xiangyu.

Graduated from the Den Haag clothing college in Holland, he was used as a Jeroen van Tuyl company, and in 2007, the men's wear brand Xander Zhou was founded in Beijing.

The social worker in the fashion designer, who designs a man's clothing, has a strong youth temperament, emphasizing the fuzzy gender dress concept and highlighting the diversity of design.

Concerned about the international market, many times in London Fashion Week, once for the Cannes International Film Festival, Venice International Film Festival, Tokyo International Film Festival and other entertainers and directors customized red carpet dress.

When Zhou Xiangyu appeared in Chinese fashion circles, he was a student who had just returned from his graduation. He was seen as a special event.

In 2007, Zhou Xiangyu, 25, returned home from Den Haag clothing college in Holland. After returning home for three or four months, he made his first fashion show on a tennis court in Beijing. The backstage of the show was a fashion editor of China's first fashion magazine.

In 2007,

It's not easy to do a show, at least hundreds of thousands of expenses, but for Zhou Xiangyu, the most beneficial move to do something is "fun". He takes the first thing he wants to do as soon as possible.

When I first returned home, Zhou Xiangyu knew or was an advertising company.

Liu Jiani, he told Liu Jiani, "sister, I want to make a clothing conference", Liu Jiani was stunned, "few designers dare to say this when they were young."

But after seeing his work,

He was completely impressed.

Zhou Xiangyu's first show venue and drinks were sponsored by artists and friends. Zhang Liang, Fu Zhenggang, Zhao Lei and other first-line models were free to show up, which was very much like a family.

Zhou Xiangyu chose men's clothing besides the complicated women's wear designer and brand.

He believes that women's loyalty to brands is very weak, but men's clothing is different.

Zhou Xiangyu's brand image is very clear, mostly the temperament of boys and juveniles, and some innocence. He emphasizes the concept of fuzzy gender dress, but it is not deliberately sexy, all with a perfect visual effect.

Zhou Xiangyu said, "every season has created an image in his mind, with the latest way of matching, the latest trend to provide reference for everyone, but it should not fetter others."

For a long time, Zhou Xiangyu's brand had a unique temperament.