New Market Environment: Retail Sales Promotion Seventeen "Style"

There is no doubt that the predicament of traditional retailing is not accidental. In addition to the declining interest in retail business, the impact of e-commerce, marketing strategies, profit models, and increased management costs, the traditional way of promotion is also a major reason for its slow development. Then, what are the strategies for promoting the traditional retail industry in the new market environment?

First: hunger promotion - let consumers feel that the number of purchases is too small.

The supermarket will impose limited and limited sales on some day, sometime, and let consumers feel "not enough" or "too little" every time, which will prompt him to "uninvite" next time. Not only will he increase the popularity of the shop, but also increase the frequency of the customers' presence, so that they can have the habit of shopping in the market according to their time; for example, "90 percent off of the goods in the 8:00-9:00 every day, so that customers can rush to buy".

The second way: using the "child interest" promotion -- playing the "children" consumption card to drive household consumption.

A sample survey of urban youth consumption by a multinational consultancy Market Research Company: first, the monthly consumption of urban children is up to 897 yuan, accounting for more than 30% of the total household expenditure; two is the driving role of children in adults (family) consumption; three, the proportion of only child families in the city is very high, and children become the "overlord" of the family. The whole family turns around the children, and the role of family consumption is changed from "influencers" to "initiators" and "participants", even the decisions of family shoppers.

For example, in order to attract children, shopping malls can provide free photography for children, increase children's entertainment places, free children's songs, perform children's fun shows, live angry birds games and so on.

It can be seen that the retail industry should try to increase children's interest in the shops. As long as the children are happy to enter the shop, parents will be forced to come. They will not only cultivate children's loyalty, but also increase the flow of the shops, and they can also boost the sales opportunities of the retail industry, thus achieving the effect of "one arrow, three carvings".

The third type: "roll dice" promotion -- giving consumers an entertainment shopping experience.

Shops carry out the daily "swing" shopping activities, the specific method is: each customer, there is only one opportunity, when the customer shaking points corresponding to three "2", three "4", three three "6", you can enjoy the "preferential 30%" opportunity, so that customers can feel happy, customers will be willing to light this shop, will bring opportunities for shops to generate income.

Customer participation in interaction benefits him more and feels that shopping is "interesting".

The fourth way: consumption 58 to send discount cards - let the mall have a stable source of tourists.

Shopping malls make use of the "58" number of "I hair" meaning, so that stores and consumers think it is "lucky number". Whenever customers who come to the store spend more than 58 yuan, they will send a discount card. After that, customers can enjoy the discount of 5% products as long as they hold a discount card. If they spend more than 100 yuan at a time, they will send the "Top Dollar Card", which will bring together 8-10 cards in the first place. They will send a gift of "exquisite new year's goods". In the whole year, 2 pieces of "exquisite gifts" can be sent to more than 10 of the year, so that the shopping malls have a stable source of tourists, which not only achieves the effect of attracting customers, but also allows customers to repeat into stores and increase "repeat customers".

The fifth pattern: full moon 600 and rice oil -- increase the number of consumers shopping.

For each shopper, by shopping small tickets, the consumption amount is 600 yuan or more than 600 yuan per month. At the end of the month, we can exchange a bottle of rice with a bottle of 20 yuan of refined edible oil and 5 jin of rice by consuming small tickets to the shopping mall at the end of the month. For the consumer's consumption amount is full 500, and not enough to 600 yuan, 5 Jin Jing is packed rice.

This kind of sales promotion method is substantial, and it enables consumers to actively shop.

Sixth form: consumption "10" means gift giving -- increasing the market traffic and the unit price.

No matter what commodity the customer purchases, the shopping mall will give gifts as long as the consumption amount is "10", and the value of gifts varies with the multiple of 10.

For example, suppose that a total of 10 yuan consumption, send 2 eggs, 20 yuan to send 4, 30 yuan to send 6, and so on.

(gifts can be determined according to the actual price of the shopping malls, can be food, also can be other small commodities: living gargle, electrical appliances, etc.)

The seventh way: select the exact product to be a sniper -- tap the opponent's customers and intercept potential consumers.

Understand the names, prices, discount points, gift gifts and promotion methods of other shopping malls around the world, and develop effective sales promotion programs. The same goods must be priced at 2 percentage points more than their competitors, so that customers in the same industry will be attracted to their shopping malls. The purpose of this method is to attract potential consumers and intercept customers.

Eighth: package for effective period - let customers feel cheap.

For commodities that are over 2/3 years' time, we should focus on packaging sales and strive to "dump goods" within the validity period.

For example, drinks, moon cakes, cakes, fruits, vegetables and other products with relatively short shelf life.

The ninth type: accurate WeChat promotion -- establishing customer loyalty

Search for public interest and general interest content, such as health, beauty, financial management, shopping, buying a house, studying, becoming rich, and other knowledge or tips, published on the WeChat platform established on the mall, to establish customer loyalty to shopping malls and shops.

The tenth way: through game promotion -- drainage customers to the store

Through the mobile Internet platform, a game that combines shopping with shopping can be developed. When consumers close to the retail chain store to play games, they can get certain medals. In addition, when customers sweep yards from the posters of the shopping malls, they can also enhance the level of the game so that customers can get the "game currency" of shopping malls. This way of promotion can not only develop potential member customers, but also can drain customers to shopping malls.

The eleventh way: use the "props" to attract -- increase the flow of shops and popularity.

　　商场联系有关制造电子“机器人”的厂家，制作一款能让老少皆爱的“机器人”道具，一是能让客户准确地看到测量自己身高、体重、腰围的具体数据(现在很多医药城市的电子称只能让客户测量体重，却不能测量客户的身高、腰围);二是机器人要能与客户“互动”和“实际检测”，针对各种年龄段的客户说出“问寒问暖”的语言来进行互动，让客户知道自己的身体健康如何，像该注意身体健康哪些方面，是身高、体重，还是腰围等;目的不仅能让客户得到免费的“健康体检”，又能让客户体验一种“测量的乐趣”，比如，当为某中年人服务时，机器人会说“你好，你要注意减肥了，现在你的体重已超过正常身高的体重，请注意你的饮食问题，每天别忘加强锻炼啊!”、为青少年(包括儿童)服务时，机器人会说“哇，小伙子(小朋友)，你很棒，请下次来电继续测试”

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The twelfth way: implementing the famous beauty salon shops bundled promotion -- to meet the potential needs of customers.

The yuan, 300 yuan, 400 yuan, and 500 yuan will be able to exchange a hairpin with a value of 10 yuan, 20 yuan and 30 yuan at the end of the month. The consumption amount of each month is 600 yuan, 700 yuan, 800 yuan, 900 yuan, and 900 yuan. At the end of the month, a beauty coupon worth $200 yuan, Yuan Yuan, Yuan Yuan, Yuan Yuan and Yuan Yuan can be exchanged at the mall with a small ticket. For every customer who patronize the store, the consumption amount is 200 per month.

If we say that our ears are empty and our eyes are real, then the real experience of customers is true.

If the mall set up a customer experience place in the corner of the hall to satisfy customers' "perception" experience, we must say that this is a pleasure for customers.

For example, we can set up an "experience place" in shopping malls, focusing on letting customers experience their consumption. Just like sales offices selling children's tutoring machines, salesmen will give children and their parents free experience after they are demonstrated. After they use the experience, they will feel happy to pay the bill after they feel that the product has such a function as guide shopping.

Similarly, this sales promotion mode can also be used in sales promotion of many products, such as sales promotion massager, cleaning machine, children's car and other products, all suitable for this promotion method.

Shopping malls can collect customers' information in places where commercial streets or people's traffic are concentrated by using "fill in the name and leave number". As long as customers are willing to leave their names and cell phone numbers, they can receive the corresponding "gifts" from the designated addresses and stores of the shopping malls according to the "credentials" issued by the service staff. The sales promotion will attract more consumers to the "gifts". When customers call the "gifts", they can check the customer numbers by telephone, and can accurately grasp the customers' age segments, shopping preferences and accurate information about the customers.

On the other hand, we will introduce new products and gift shopping coupons to customers. If customers consume, then let the customer tell the "purchase experience" and "product experience" to store products, and sort them out as "customer purchase cases" and then publicize them to potential customers, so as to further improve the sales of CRM mode.

The fifteenth type: using the "shopping mall stealing vegetables" game - consumer experience while playing, to cultivate loyalty.

Shopping malls can use the Internet platform or develop a kind of "shopping mall stealing vegetables" game. All kinds of "vegetable names" and "planting plots" in the game should correspond to the layout of the display objects in the shopping mall. Each vegetable in the game corresponds to each item in the shopping mall, and the game rules set for each X dish can enjoy 30% of the shopping experience in the shopping mall.

Attention should be paid to the change of display in shopping malls, and the corresponding vegetable layout should be changed accordingly. The promotion method is mainly to attract young consumers to pay attention to retail stores and realize the real interaction between O2O online and offline.

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