Supply Chain Integration Is The Lifeblood Of Regional Department Stores

At present, the retail industry in China is undergoing a wave of change. Facing the impact of the new marketing mode represented by internet marketing, the traditional retail industry has great pressure to survive. Take the department store industry as an example, most of the traditional department stores are still based on leasing, joint operation and consignment. Facing the huge impact of shopping centers and electricity providers, changing the way of operation is a more sensible choice for retail department stores. Self change is an important way to transform the department store industry. Liqun group is going to expand its own mode of operation. At present, Liqun group includes 90% of its household electrical appliances, more than 80% of its supermarkets, and more than 60% of its garments are self operated.

except Management The most important point of change in retail industry is to serve customers and meet the needs of customers. In fact, there are two cores behind the service customers, one is the integration capability of the supply chain, and the other is not the service of goods. Therefore, the important task of supply chain integration is to select commodities. Integrated supply chain is an eternal topic for all retail businesses, but how to integrate and integrate the supply chain is a gradual process.

Another core is service. At present, no matter how the electricity supplier is developed, the retail industry must return to the essence of retailing as a service industry. We must clearly understand the needs of customers, satisfy customers' needs and serve good customers. With the change of customers, the quality of service and the quality of products can be improved, so that the transformation of the retail industry will be able to land smoothly.

However, no change in any industry can be smooth sailing. The transformation of the retail industry is bound to be both opportunities and challenges. The first challenge comes from Buyer Pressure. In fact, a buyer can grow for a very long time and may make a lot of mistakes. So the first limitation of retail industry change is human restriction.

The second challenge is marketing. With the right and capable people, they have the ability to choose the right products, but how to carry them out and sell them is a problem. In fact, the entire marketing system may not only be a commodity quality problem, including incentive system, management system and so on may be obstructing retail sales. enterprise The question of progress. Therefore, retail companies often have thousands of marketing teams, but they still do not work well.

The third challenge comes from inventory pressure. In the retail industry, although the gross profit margin of many enterprises is very high, there may be a huge high inventory risk behind it.

The fourth challenge comes from what we want to do and conflict with the market. Similarly, taking the department store industry as an example, I do not think there is a real chain store in China at present. In the development of chain stores, we often have to cross the region. The essence of cross regional development is cross regional operation and scale operation. However, the channel of clothing brand is the market agent system, which has a great conflict with the cross regional strategy. Therefore, such a situation and environment will also bring challenges to the transformation of the retail industry.

At present, Liqun group, a regional positioning chain company, has grasped market opportunities and made some achievements in transformation and development. Because of the location of the chain enterprises, adhere to regional development, Liqun group attack Shandong Jiaodong market. While adhering to regional development, Liqun group also has a wider range of regional business formats, and the multi format operation from supermarkets to department stores has become a business strategy that Li group has always adhered to. Of course, while persisting in multi format operation, the vertical and deep excavation of the format has also become the core business mode for the group to achieve profit. Even many county-level cities, Liqun group can also open a number of large shopping malls.

Therefore, we can say that continuous changes have led Li group to achieve today's results. According to the latest data, the sales volume of Liqun group in 2013 is nearly 23 billion yuan, and the service industry in Qingdao is ranked number one in the first place, ranking 24 in the national top 100 chain stores.