2014 China International Silk Fair And China International Women'S Wear Exhibition

In October 10, 2014, Zhejiang World Trade Exhibition Center, "Silk house, women's clothing capital" Hangzhou's industry event -- the 2014 China International Silk Expo and China International Women's Wear Exhibition opened here. All over the country and hundreds of enterprises in the world participate in the exhibition, representing the latest fashion trend of Chinese silk dress.

Since its launch in 2000, the silk Expo and women's wear exhibition has been held for Fourteen consecutive years, and has developed into an important event in China and the world's silk industry. In order to expand the scale and influence of silk Expo and women's wear exhibition, the exhibition continuously improves its connotation and quality every year, and actively builds a platform for the display, trade, trend, R & D, communication and distribution of the silk industry chain, promoting trade exchanges and promoting the further development of the silk dress industry.

This year, the Silk Fair, which is the leading enterprise and Trade Association of Hangzhou silk and women's wear industry, has adopted a more diversified form, highlighting the upgrading of industrial intelligence, and creating a platform for display, trade and publishing of fashion and wisdom. These include the tenth COCOON Cup China International Women's wear designer Grand Prix, 2016 spring and summer silk fashion trends static and dynamic release, "Wan Shi Li Cup" the first Hangzhou silk tourism product design competition, the tenth fashion production high skill competition, Sijiqing 2014 China (Hangzhou) women's Carnival and other important activities, relying on this to drive the development of the whole industry.

Local silk business giants gather

Wan Shi Li, Xi De Bao, silk road, Jin Fuchun, Dali...... Exhibitors of these Zhejiang local silk enterprises have become an important highlight of the exhibition. Through the efforts made in recent years, Hangzhou's silk production and sales have taken the lead in world trade, and the contribution made by these local silk enterprises is immeasurable.

Special exhibition group Show Their new silk technology jointly developed by French fashion agencies is the first appearance of the MARC ROZIER after the acquisition of the 100 Century scarf professional brand of France. With the help of the latter's excellent design and technical ability, it will integrate the international vision into the enterprise and turn its own brand into an internationally recognized high-end brand. This year's all things will bring a distinctive new exhibit, which is the pioneer of the spanformation of Hangzhou silk enterprises.

At the same time, there will be Hangzhou's traditional silk enterprise Fuxing silk, the only remaining factory in Hangzhou to produce "hang Luo" with traditional technology. Its successor, Shao Guanxing, will bring the "Hangzhou Luo" textile craft in the world's intangible cultural heritage catalogue to the scene, interact with the residents and buyers, and expand the popularity of Hangzhou Luo. Another traditional silk business, liming silk, will bring the custom of "cheongsam" to the exhibition, so that silk can return to traditional culture and merge with the current popular private custom.

In the strategy of developing the information economy and intelligent economy in Hangzhou, the silk dress industry has begun to take the road of wisdom. This year, the organizing committee specially invited the Honghua digital and 3D mobile phone fitting enterprises of the domestic clothing automatic spraying leading enterprises to set up a smart clothing display experience area. The visitors only need to click on them to choose their own flower pattern, edition type, size and so on, and watch their clothing effects through mobile phones. In the exhibition area, the tailoring materials, automatic printing and sewing will be selected in the exhibition area, and the audience will choose their own garments independently. It will take only two hours to go round the exhibition, and then they can carry their made clothes home.

Provincial silk groups debut

The exhibition attracted various provinces of silk industry. Exhibitors It is particularly noteworthy that the Sichuan group is not only a long history of Sichuan silk, but also famous for its exquisite workmanship and splendid embroidery of Shu brocade. As a big silk industry province, the silk industry chain has a perfect silk industry chain, and its south grant has the title of "Chinese silk capital". In the last exhibition, Sichuan sold a gratifying achievement and tasted the sweet Nanchong group. Together with the Sichuan commerce department, it organized a huge exhibition group of more than 30 enterprises to form the "Sichuan Pavilion", which brought the characteristic "Shu embroidery", "Shu Brocade", "Shu painted cheongsam", "carpet scissors" as the main display products, display silk fabrics and dress clothing and so on.

The Xinjiang group brings the most famous national product "Xinjiang embroidery". The embroidery products are rich in color, and the patterns are leaping. In embroidery art, they also contain their love and passion for their hometown. They fully reflect the rough, simple and honest character of the northwest people, and express their exquisite, rich emotions and longing for a better life through a wonderful embroidery.

In addition, Chongqing, Shaanxi, Jiangxi and other groups brought the exhibits with strong regional characteristics. Provinces brought products with their regional characteristics to the stage of the Silk Fair and became a flourishing age of the silk industry.

Foreign counterparts actively join in finding business opportunities

The Silk Fair and women's wear exhibition has also invited exhibitors from Europe, America, Japan and South Korea, including the Korean fashion organization and Thailand silk exhibition group. Many silk enterprises, led by Thailand Khon Kaen Fu Yin, will show the exhibits of the Mekong River's customs and customs to Hangzhou to show the authentic Thailand silk. At the same time, nearly 100 buyers from the Middle East and Central Asia will go to the professional matchmaking meeting to meet the needs of the exhibitors.

"This year, whether exhibitors or Purchaser The number is higher than before, and domestic and foreign high-tech cutting-edge products have appeared. Organizers of the exhibition told reporters that this year, Hangzhou silk and women's wear industry leading enterprises and trade associations will take a more diversified form, highlighting the upgrading of industrial intelligence, to create a fashion smart display, trade, and release an international platform.