Perfect Combination: How To Grasp The Consumer Psychology Of Customers?

　　 1. commodity display It is necessary to enrich and meet the basic requirements of display.

The goods of a convenience store are about 2-000 to 4-000, and a personal store is about 8-000 to 12-000, and it adjusts seasonally with seasons. Large supermarkets have at least 20-000 products. Only with the richness of commodities can customers have a lot of selectivity.

Therefore, the richness of store display is a very important factor. But it is important to note that the stock should be appropriate to avoid excessive accumulation of goods, otherwise, the capital turnover will cause great pressure.

Cleanliness and tidiness are also a basic requirement. The dignity and cleanliness of the uniform, whether the attitude of the salesperson can speak to the customers is amiable and trustworthy, all of which are about the training contents of the shop staff.

　　 2. continuously replenish commodities that meet customer needs.

There are many kinds of goods in the market. How to find the most suitable products for customers? Market research is an effective way. For example, in a residential area. Chain store What kind of products does the district need? Like soy sauce, there are hundreds of soy sauce in the whole country. We should figure out which brand of soy sauce the district residents like best. What kind of soy sauce is the most acceptable for residents in this district? This is a very important thing and can be solved by means of market research.

　　 3. the price is reasonable and attractive.

The reasonableness of price is also a very important factor. How to rationalize the price? To achieve the goal of rationalization of prices, we must achieve the following two points: (1) the reference price of the market; (2) the price provided by the supplier. The prices of any commodity are cyclical, and the prices of the newly listed commodities will increase with the increase of demand. When they reach a peak, they will tend to moderate and gradually decrease. The price of commodities depends on the periodicity of commodities, whether in the rising stage or in the declining stage.

The profit of a store is the net profit remaining after deducting the cost. Like agricultural and sideline products, including vegetables, fruits, animal products, meat and seafood, the average profit of large supermarkets is 22% to 31%, while computers and other electronic products are about 10%.

　　 4. use the least staff to achieve the best turnover.

The mall usually opens at 8 in the morning and closes at 10 in the evening. It takes 14 hours and two shifts. The best number of people in a store should be allocated. The more people are, the greater the cost will be. The staff of a private shop is around 8 people. Large scale supermarket can reach 20-000 square meters, or even bigger, and it will use 300~500 people.

In addition, there are still some problems with part-time workers. Some supermarkets are mainly agricultural and sideline products. The quantity of fresh products handled is large, demanding timely, and the work is concentrated in a period of time, so a large number of part-time staff are needed. And supermarkets with daily necessities and dry food mainly do not have such problems, so they do not need a large number of part-time staff.

　　 5. create a comfortable shopping environment.

Comfortable shopping environment can give customers a sense of intimacy and help increase customer loyalty.

　　 6. more advertising campaigns to attract many customers.

Whether it's DM, or pop hanging on the wall, or through television, newspapers, leaflets and so on, the purpose is to attract more customers to the store to spend.

Many shopping malls like to do a kind of advertising: a large department store, from the top of the building down a lot of different colors of cloth down, left one, right one, surrounded by commercial buildings, leaving only a face, in fact, few people will look up to see what is written on it. Advertising campaigns always want people to see, pay attention to advertising effect, rather than doing some advertising with no actual effect.