The Three Principles Of Clothing Purchase Are Closely Related To The Clothing Store'S Life And Death.

The principle of adaptation refers to following the market oriented flow and actively looking for target clothing.

Find popular themes in the market trend, and then closely follow the product characteristics of the best selling clothing brands in the market and make their own personality choices.

Here, adaptation has the meaning of imitation, but it is not imitation blindly. It is a imitation with definite opinions.

Because there are already successful successful brand clothing as an example, the adoption of this principle is more insurance, and it can also avoid market risks.

This principle is more suitable for beginners who lack experience in clothing shop operation.

But there is also a drawback to this, that is, the style of the product is easy to match with other online stores, so it does not appear to be featured and lacks individuality.

The principle of opposites refers to the contrary to the prevailing popular styles in the market, and to adopt personalized and alternative clothing routes, that is to say, clothing should have its own characteristics.

Emphasizing the positioning principle of individuality can, of course, highlight the unique proposition of online shops, and also attract young consumers and add creative elements.

In fact, this is also in line with the trend of diversified market development.

Moreover, the outstanding style and product image are eye-catching and full of personality, and can form a more distinct unique style.

But if we do so, the smaller the target consumers will make the total demand for the products less, and too personalized products will lose the market.

This principle is more suitable for middle grade and high quality online shops.

The principle of vacancy refers to finding a gap between styles and varieties of the contemporary clothing market, and then creating vacancies or rare styles in the industry. This principle is more risky.

Avoiding confrontation with the mainstream style, twists and turns, saves strength, and strives for survival in the cracks, is actually a very courageous and prospective shopkeeper to do.

Because of its unprecedented style, it has unique characteristics, few competitors and potential consumer market.

As long as we master properly, it will be easy to start.

But the drawback is that consumers have a knowledge of the new style, so there is a certain market risk.

The above are the three principles of purchasing goods that must be observed, and also the skills and secrets for clothing stores to get good supplies. I hope that the clothing owners can keep in mind the three purchase principles and get a good supply of goods.