Wahaha Children'S Clothing 2015 Grand Opening Of Spring And Summer Grand Opening

In September 12th, the "plastic rain forest, the costumes".

The spring and summer new product conference will be held in 2015. The three day new product will give you a colorful feast.

The Wahaha children's Clothing Co., Ltd. of Hongsheng beverage group has been committed to the implementation of the concept of "health, comfort and beauty" for more than ten years, and has designed and produced a fashionable and comfortable children's wear product with excellent price and performance ratio for the Chinese children who are 0 to 14 years old.

The spring and summer of 2015

The main promotion of leisure romantic style, beautiful and colorful children's clothing color to the exhibition site adds some vitality and playful.

Among them, the girls' summer wear "flower and Alice" series of main bright powder, peppermint green, pink orange, fruit green, beige, egg yolk, water blue, light green, tender powder and other colors, add more three-dimensional flowers, dots, little girls and other patterns, perfect outline of a innocent girl wandering in the sea of flowers, full of romantic feelings.

The summer Carnival series of boys' summer wear is mainly composed of palm trees, parrots, tropical fruits and beaches.

This conference will also focus on the girls' summer series "love Rhapsody", "Xia Happygirls", "SHOWTIMES" and the "city impression" series of boys' summer wear. They are closely related to summer romantic themes in color matching, pattern design and fabric selection, leading the trend of children's wear in 2015.

Careful "nanny" quality inspection mode

"Today's children's wear is too expensive, and anyone who can see it is almost the same price as the adult wear."

In recent years, the pricing of children's wear brands in China has become more and more expensive, and the price of children's wear brands has been directly driven by foreign brands.

At present, the population of children aged 0 to 16 years in China is close to 300 million, ranking the first in the world.

This means that the size of China's children's wear market will continue to expand and the prospects for development will be considerable.

With the peak period of the 1980s and 90's entering into the period of marriage and childbirth, and the continuous increase of household consumption ability, the children's wear market has entered a period of rapid growth.

Market survey shows that more than 1/3 of consumers are more concerned about the quality of children's wear.

Reporters learned from the relevant quality supervision departments that the key to the quality of children's clothing lies in the choice of raw materials.

Children's clothing must be environmentally-friendly raw materials to ensure that no toxic and pollution-free, and pay attention to moisture, air permeability, softness and other health elements.

Throughout the industry, safety has become a constraint on the development of children's clothing in China.

Safety and comfort are very important for children's clothing design. This requires designers to devote more effort to fabric selection and color matching at the beginning of the design.

"We are through the continuous exploration of the market and consumer research, from the earliest FOB single form gradually to the current OEM quality inspection mode."

Gou Xiaoxia said that every batch of fabrics purchased by Wahaha children's clothing is strictly tested and qualified before they can be used for large cargo production.

"Now we can do all batches of quality checks to ensure the health and safety of every batch and every garment."

Although many clothing companies in the industry still use FOB single form, Wahaha children's clothing seems more forward-looking.

In the early days, Wahaha children's clothing was also used in the form of FOB in the early stage, but the quality inspection work could not complete the batch test. After that, it changed to OEM mode to ensure more precise and comprehensive testing. At the same time, Wahaha children's clothing also penetrated the spirit of this concern product quality to the supplier's choice, adopting the way of survival of the fittest, to every cloth, to every button, only those suppliers who met the safety quality requirements were the suppliers of Wahaha children's clothing.

The gorgeous style of design style

If the quality guarantee is close, the design style of clothing is another feature of Wahaha children's clothing.

At the beginning, the trend of Wahaha design research was mostly based on the foreign style and style. After ignoring the differences between Chinese and foreign children in body and color, the products designed were more inclined to foreign children.

In order to attract more attention from domestic consumers, Wahaha children's clothes gradually focus on the actual situation and preferences of children in China, forming a more humane unique advantage.

"We all know that because of the improvement of living standards and other aspects, children and children have changed greatly in size and shape. Considering this situation, we have changed the version of the winter down jacket and pformed it from waist to waist style."

The change of this version not only increased the beauty of dressing, but also guaranteed the children's cold protection in the cold winter. The charm of the humanization of Wahaha children's clothing was more popular among the people.

The application of color also conveys such humanistic feelings at all times.

"In the summer, we usually pay much attention to the collocation and selection of the colors.

For example, the two or three line city covers a large number of prefecture level counties. In order to avoid bites from mosquitoes in summer, we use as little as possible the color of fluorescent green.

In addition, even the most basic cloth also condenses the painstaking effort and wisdom of designers and all staff members. "Our fabrics are produced after fully communicating with designers and integrated into the concept of health and the trend of fashion.

For example, the same denim, the fabric sold directly on the market, its spandex content may reach 2% to 3% of the quality standard, but in terms of color and thickness, it does not meet our needs, then we will produce according to the designer's requirements, so that the fabric will be more aesthetically beautiful on the basis of ensuring healthy and comfortable, and will attract more consumers' attention in terms of color and brightness.

"We hope to give children a more comfortable and generous dressing experience with a natural and simple design style. With theme and a series of design styles, keep pace with fashion trends, and lead children's fashion. Through colorful colors, patterns and patterns, the children's skin color will be better understood."

As a subsidiary company of Hongsheng group, Zong Fu Li began to take over in 2005.

She will focus on the health concept of food and drink, and regard the Wahaha children's clothing as a "national healthy children's clothing in China".

By 2012, the market sales of Wahaha children's clothing had reached 200 million yuan.

Gou Xiaoxia told reporters that in terms of marketing scale, Wahaha children's clothing is not in a hurry to expand blindly.

The reason is that the premise of marketing is that we must have good products, do fine, make quality and make safety. Excessive marketing is consuming the future of brand.

"A brand that can stand the test of time must have spent a lot of effort in the quality of its products.

And China's children's clothing industry needs a group of people to concentrate on quality and brand.

Gou Xiaoxia said.

Liberating marketing and brand's Internet counterattack

In today's era, Internet and electronic industry are developing rapidly. The effect of "Internet thinking" has not only affected and changed people's lifestyle, but also brought more challenges and opportunities to brand marketing and development.

How to maintain communication with consumers in the new era, and constantly grasp the change of their consumption behavior and attitude, is the foundation for any brand to survive and develop.

"From the very beginning, we design, print, build, produce and sell the whole industry chain, and gradually go to the present mode, that is, to abandon the productive links that occupy a lot of energy and do not dominate, and focus on design, marketing and brand building and operation."

Wahaha children's clothing, which is very concerned about the market front, has also started a series of moves.

Gou Xiaoxia said frankly that this business mode has greatly liberated the energy of management and strengthened.

Marketing and other core values.

Then, children's clothing will also work in social media and e-commerce platform.

At present, the brand intends to establish the OTO (online to offline) mode, by creating a mobile Internet platform from the media and e-commerce channels, breaking the boundaries between the Internet and the physical store, relying on the advantages of physical store logistics and direct customer expansion, and rapidly building e-commerce unified order management and performance operation system, and establishing a comprehensive, full time three-dimensional channel system.