Under Armour Brand USA Market First Exceeds Adidas

According to reports, in the United States, the world's largest sportswear market, only 18 years old brand Under Armour just surpassed (beyond the exclusive store), the old brand Adidas became the second largest sports brand after Nike.

According to the data provided by Sterne Agee and SportScanInfo, in the 1~8 month of this year, the sales of Adidas AG group dropped 23% to 1 billion 100 million US dollars in the US market, while the sales of Under Armour Inc. rose 20% to 1 billion 200 million US dollars in the same period and jumped second in the us.

In the same period, US sales of sports apparel boss Nike were US $8 billion 900 million.

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Adidas is still the second major sports brand following Nike, but in the US market, even though Adidas bought Reebok Reebok (Reebok store) for $4 billion in 2005, it failed to complete its counterattack as expected in Nike's home country.

The German sports brand, which started in 1948, is guarding Nike's covetous European base while strengthening its marketing in the US market.

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The mid year report lowered the forecast of 17 billion euros in 2015 sales, which fell 8% over the same day.

Adidas has made a difference in the US market only in football business. Management hopes that Adidas can perform better in rugby, baseball and basketball business.

The Under Armour, with its limelight, is not as good as the size of Adidas. But it is outstanding in running apparel, and is also the best selling product in its entire line of products. Although the existing wholesale network has limited capability to reach the terminal, it does not hamper the rapid expansion of footwear products, especially basketball shoes.

Founded in 1996, Under Armour was headquartered in Baltimore, Maryland, USA. Its sales amounted to only $17 thousand, but in 2014, the Under Armour (UA) rose 40 in the 40 of the S & P 500 stocks.

The most promising stocks in the industry rose by 57.85%.