British Fashion Company Rents Platform

There are always fewer pieces in the closet. clothes New? clothes But you can't wear it a few times? Find a better solution! According to Taiwan economic daily August 25th, Fiona Disegni, the Rentez-Vous Fiona, can solve these two problems at the same time, help customers borrow clothes from other people's wardrobe, and make people with similar fashion tastes.

When studying at IEP deRennes in France, Diseni, with the theme of "cooperative consumption" as the theme of her graduation thesis, ended her internship in boutique brand Burberry, JWT advertising agency and shopping website Asos, and devoted herself to Rentez-Vous last year.

Rentez-Vous each party is open for 40 to 50 people to sign up through the Internet. Participants are required to pay the admission fee and take the rent out. clothes You can also visit simply. Leased to others clothes The price of a week is 15% of the original retail price, with an average of about 20 pounds (204 yuan).

Every rental item clothes Rentez-Vous will be pumped up to 20%, but the designers who participate in activities are the main source of revenue. Designers can hire 4 or 5 people to share a booth to get direct access to customers and new sources of revenue: when they rent their clothes, they need to pay 30% to Rentez-Vous; if the tenant decides to buy it later, Rentez-Vous will pick up 20%.

"Women are never satisfied with their wardrobe. Not only do they buy new clothes, but most never wear them," Dixie said. It is estimated that in British women's wardrobe, they never go through, but do not want to throw them away. clothes The value is 1 billion 600 million pounds (about 16 billion 300 million yuan). This is exactly what we want to lock in, but you don't always wear it. clothes "

Rentez-Vous's original prototype was a gathering of Dixie and his friends to rent clothes from each other in a small apartment in Paris. She describes Rentez-Vous as "Airbnb in the fashion world", both of which are products of the cooperative consumption movement, and believes that Rentez-Vous will revolutionize people's perception of clothing and consumption patterns.

"Our core idea is that whenever shopping makes you feel guilty, you have to find ways to make that reasonable," she said. For us, renting is no guilt. Even if you find it wrong to rent the wrong clothes, you may fall in love with it or even buy it. We do not object to shopping. What we do not approve of is waste. "

According to the British waste and resources action plan (WRAP), the carbon footprint of the life cycle of clothing will be reduced by 8% every three months, and the amount of water resources and waste will also be reduced by 10% and 9% respectively.