Interview With Dream Director Yang Dehui

With the newly launched "Angel Wing" underwear, this new exhibition is unveiled to publicize the dream culture.

Interview with Mr. Yang Dehui, chairman of Meng Yi Shi, let's listen to Yang's interpretation of dreams.

Reporter: how can fashion and health be combined with the new underwear style displayed in the exhibition?

Yang: in the product positioning, dream has launched the "wings of angels".

"Angel wings" is a lighter route, with a romantic style and no steel rim design.

No steel ring has changed from the traditional steel ring. The dream has no steel ring in the poem, and it can reach consumers at any time, anywhere and at random 24 hours.

The original steel ring is also upgraded to memory alloy. The memory alloy steel ring is lighter, softness is better, it is not easy to deform, it also fits the function of the product.

Reporter: enterprise development is inseparable from brand support. What is our dream brand culture?

Yang: dream by poetry

The connotation is to take the dream culture. As long as there are women who have dreams, they need to realize their dreams. The dream lingerie product is a necessities of life, a carrier, a dream is put on the product of the poem, and she will have a pleasant feeling of self feeling, self-confidence, self fashion, and emotional needs of herself.

So as to achieve her dream of action, dream goals.

Reporter: what do you think is the most important factor in establishing a reputation in poetry?

Yang: the most important thing to build up public praise is in my personal view: first, it is necessary to provide consumers with the products she wants, but also to give consumers a real consideration of whether the products are actually used in the ideal, satisfying or imagined products.

When I first registered my dream, I thought so, "dream" is imagination, longing, "Yi" is acquired. "Poetry" is perfect, so I thought at the time that when you buy a product, it will feel perfect when you use it, and you will feel very comfortable.

At that time, it was also toward such a goal, toward such a dream, a vision to realize the dream, according to the brand of poetry, to dream in accordance with the product of poetry.

Reporter: now the underwear market is very competitive. How can poetry enhance the competitiveness of products?

General manager Yang: dream will adhere to the dream culture according to its poetry, go to its dream needs, realize the products with dreams, integrate elements of culture and nature into products, integrate its cultural and natural elements, make it more fashionable, let customers experience the theme of dream O2O through product combination service, so that it can really let customers experience online payment online, which is also from culture to culture.

A competitive power.

Reporter: what is the future development plan of dream in poetry?

General manager Yang: according to the development plan of poetry, the dream will follow the O2O experience mode. It will be deployed from the large and medium-sized cities. The layout will consider the interactive demand of customers as an experience, as a convenient service for shopping between the two sides.

From the southwest to the north, we will take the Central Plains to Southern China, East China and the whole city.