After The London Olympics: "Liu Xiang" Changed The Shoes "Ye Shi Wen" Into Swimsuits.

The Olympic red man was snatch the trademark. The lawyer said the malicious rush was legal but unreasonable or "making money at a loss".

"Lin Dan" feed and "Ye Shiwen"

"Lin Dan" animal drink, "Liu Xiang".

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When the London Olympic Games are in full swing, sports stars of the Chinese Olympic delegation, especially those who are newly becoming the national idol, have become the object of some businesses competing for registration.

Reporters registered on China's trademark network found that only "Liu Xiang" two characters as trademarks were registered 43 times, "Ye Shiwen" three words in July 20, 2012 also become a Chengdu business swimming bathing suit trademark.

Lin Dan was temporarily registered as "trademark" champion.

Sichuan's "Lin Dan" brand non medical feed additive, Beijing's "Lin Dan" brand imitation leather, Chengdu's "Ye Shi Wen YWSHIWEN" swimsuit, swimming cap, underwear...

In the future, readers should not be surprised if you see these famous sports stars as brand products on the road.

Reporters learned that before the opening of the London Olympic Games, the sports stars of the Chinese Olympic team began to rush to rush.

In the battle for "trademark", Lin Dan won the title temporarily. Reporters entered the China Trademark network and entered two words of Lin Dan, and found that there were 54 records.

Shoes, hats, sports equipment and other aspects, of which 45 entries were made by the same applicant, "Lin Dan 5305742" to apply for success.

"Ye Shiwen" three words are also fresh, hot and spicy, becoming a trademark registered successfully by a Chengdu company.

In China Trademark network, our newspaper reporter saw that "Ye Shiwen YWSHIWEN" became a trademark of an enterprise in Chengdu in July 20, 2012. Its products range from swimming cap, swimming trunks, swimsuits and waterproof clothing.

Registered celebrities or profiteering

The Apple Corp reached a settlement with the Proview international trade mark on the mainland of IPAD with $60 million (equivalent to HK $467 million), which has once again witnessed the huge profits behind the trademark. This is also one of the reasons that some people are keen to rush for celebrity trademark.

The reporter understands that registration of a trademark requires about 2000 yuan, and the use period is usually ten years. If renewal is made, it will only cost 2800 yuan, which is a drop in the bucket compared with 60 million dollars.

Reporters found interesting scenes, some people found that "Liu Xiang" has been unable to register, then registered "Liu Xiang, 2004", "Liu Xiang, LX", "Liu Xiang leads the world" and other similar trademarks.

More than 90% trademarks are not used.

Lawyer Dai Jinliang of Guangdong Sheng Lun law firm, who engaged in intellectual property rights and consumer rights, told the newspaper yesterday that the first thing that consumers should remind is that the brand mentioned by the consumer may not have anything to do with the well-known sports stars, nor is it a product endorsed by him.

Such rush registration trademark, though conforming to the trademark law, is not reasonable and may constitute infringement.

Dai Jinliang lawyers said that although the trademark law indicates that if the same brand is used in different fields, it is possible.

However, if the quality of products in the B field is not good, the reputation and intangible assets of the A products will be lost. In fact, the decline in the value of the trademark in the A field, though it is a related industry, may also be regarded as a tort.

Therefore, individuals believe that malicious rush registration trademarks are not worth encouraging and advocating.

Dai Jinliang lawyers said, at the same time, in fact, malicious registration of trademarks may not be approved and authorized by the industrial and commercial system, and even if authorized, it may not be profitable, and may end up at the expense of making money.

This is because a brand value is backed by product quality.

Reporters have learned that although many registered trademarks have been registered today, more than 90% of the trademarks have not been put on the shelf.

The reason lies in the fact that some people are facing a situation of no sales after successful trademark registration.