Dare To Change, Old Brand Is Full Of Vigor And Vitality.

"P", which has been refurbished for a long time in the retail industry, has been very popular with consumers after a few months.

This is only because the old brand image is no longer in line with the development of consumers, so it is necessary to adjust the image to meet the new consumer demand.

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"P > brand is also true. A long brand image may have left an unforgettable memory in the minds of consumers. It has been emitting full-bodied fragrance as a hundred years old brand, but some brands must continue to improve their brand image with the development of consumers.

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< p > for most brands, changing the image of an enterprise with the changing demands of consumers is in line with market demand.

For example, some international brands did not satisfy all consumers' needs at the beginning. They could only be maiden goods at first, so the brand image was very lovely and lovely, but after a few years, this part of the consumer group has grown up.

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In order to meet the consumer demand of these consumers, they need to adjust their brand image, change from girls' favorite dreams to young women's favorite lightness, and then change to the mature female favorite style, and it is clear that these pformation is very necessary. P

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The same is true of P < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Color < /a > marketing. When consumers' sensitivity and love degree change to color, then the color of brand or commodity should also change.

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< p > from a commercial point of view, ingenious use of color is a shortcut to get brand recognition quickly in the new a href= "http:// www.sjfzxm.com/news/index_c.asp" > brand < /a >.

< a href= "http:// www.sjfzxm.com/news/index_c.asp" > consumer psychology < /a > believes that the process of consumer acceptance of things is from cognition to acceptance to purchase, which requires a certain cycle, but the most important first step is to be easily recognized.

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< p > especially modern marketing, if a new brand lacks a distinctive image, it is clearly unable to stand out from the massive information and win the opportunity to win.

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< p > with young color and youthful image to cater for the sunshine life of the urban elite group, in addition to positioning very well with its brand personality, it is through its bright color in a short time to strengthen the consumer's impression and memory.

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< p > as an enterprise that wants to maintain brand spirit, when finding a decline in performance or a decrease in consumer loyalty, we may consider redefining the color of brand image to make it more compatible with the target consumer group.

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