Four Principles Of Color Marketing

< p > a successful < a href= > //www.sjfzxm.com/news/index_c.asp > brand > /a > there are many factors of success, but one of them must be the use of bright colors to show the character of the enterprise brand. How can we use color marketing to add glory to the brand promotion of the enterprise? I think there are four principles to consider: < /p >

< p > one is to choose the color that conforms to enterprise positioning. Color marketing is always based on enterprise positioning, positioning young and fashionable brands can adopt bright bright colors, positioning young women's brand can adopt soft dreamy color; < /p >

< p > two is that color can be combined with some specific images. < a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > in the process of recognizing the brand, it will be easier to identify and easier to form memory, for example, the mango net uses orange yellow mango fruit; < /p >

< p > three is the brand < a href= "//www.sjfzxm.com/news/index_c.asp" > Color < /a > is not static, many enterprises after making a set of VI, it is regarded as a Book of heaven, not allowed to make any modification, in fact, when the target consumer changes, brand color should also change with the change of consumer demand; < /p >

< p > four, when the enterprise performance changes, we should pay attention to the analysis of its causes. We should not neglect the phenomenon that the consumption tendency of consumers has been offset because of improper color application.

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< p > obviously suitable color can play the role of successful marketing, whether for new brand or old brand. Next, the author makes specific explanations from these two angles.

Highlight the difference, the new brand quickly get the shortcut of cognition. < /p >

< p > no matter which industry, the brand in the front row must have its distinctive color characteristics. Coca-Cola takes the red route, Pepsi Cola goes the blue route, McDonald's takes aim at yellow, KFC looks good at red, yellow Kodak and green Fuji, Lancome's image is mostly expressed in white, and Biotherm always likes blue.

Many brands, in the most intuitive feeling of consumers, color becomes the most easily recognized first impression.

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From a commercial point of view, ingenious use of color is a shortcut for new brands to quickly gain brand recognition. < p >

Consumer psychology believes that the process of consumers accepting things is from cognition to acceptance to purchase, which requires a certain cycle, but the most important first step is to be easily recognized.

Especially in modern marketing, if a new brand lacks a distinctive image, it is clearly unable to stand out from the massive information and win the opportunity to win.

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