Shopping Malls Actual Combat: Win Over Distributors, Clothing Marketing Points Ahead

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > clothing market < /a > fierce competition, so that many enterprises have referred to the market strategy of "winning the terminal" in the stage of "winning the order meeting", and the problem of marketing point is deep.

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P > clothing Commodity R & D and manufacture is super seasonality, and the anticipation of clothing business market determines that order meeting is an important part of clothing marketing. It is a market operation mode that clothing enterprises invite distributors and franchisers to focus on sample orders, convey business ideas to dealers, sell new season products, collect market information, make enterprise production and sales plans, advance the goods in advance, and distribute sub orders in batch according to customer orders.

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< p > most of the garment enterprises run by agent franchisees will open at least two seasons in spring, summer, autumn and winter.

Because many garment distributors distribute more than a brand, in order to compete for customer resources to seize market share, many garment enterprises start from the first link of the order marketing, and show that the competition in the clothing market has become white hot.

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< p > to attract more distributors and agents to participate in the ordering of brands, many enterprises will move orders to scenic spots.

In order to let dealers see the happy order, rest assured that many enterprises will invite distributors to stay in luxury hotels free of charge, drink famous liquor and have a big meal.

A company asks a brand star spokesperson to go to the ordering place, take a group photo with a dealer, a company prepares a large number of the most fashionable electronic items, rewards the dealers who have many orders, and some enterprises invite experts and scholars, engage in forum lectures, and enhance brand loyalty with new marketing concepts.

A clothing enterprise manager said that the order can think of the marketing behavior, the enterprise nearly all used, the goal has only one, lets the dealer happy time order, many decides the payment.

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< p > China's important a href= "http://sjfzxm.com/news/index_s.asp" > garment industry < /a > base stone lion, to meet all kinds of high-end hotels that the garment enterprises' ordering will emerge as the times require, it is everywhere in this county-level city.

During the season of ordering, all star hotels live in dealers all over the country. Fashion shows, reception parties and thanks giving parties come one after another.

A dealer said with a laugh that every time he took part in the order, it would be like celebrating the new year, staying in a five star hotel and waiting for it every day.

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< p > clothing brand dealers frankly say that although dealers are not attracted to spicy food, ordering will be an important opportunity to collude with dealers and display brand strength. This money can not be spent.

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< p > a company with 500 distributors calculates the postage. Although the dealers who take part in the ordering trade will pay their own pportation expenses, the enterprises will only spend three or five hundred thousand on the accommodation and entertainment expenses if they buy a single order.

Some enterprises with thousands of outlets are miserable. Every time an order is placed, thousands of guests will be put into the business. The enterprises will invest a lot of manpower and material resources, but the results will not be directly proportional.

How will garment ordering be opened in the future? It has become a big confusion for many garment enterprises.

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< p > the author was invited to participate in a designer clothing brand ordering meeting. It was found that this company is different from that. There is no large business organization. The enterprise neither cares for customers to pick up and sell houses, nor does it specially arrange for the dealers to eat, drink and entertain.

After the brand new product dynamic show, dealers took the initiative to go to the enterprise ordering site to see the order.

On the table, there are candy and refreshments of mineral water.

At the point of the meal, after the company statistics have customers who need the meal, all the staff and distributors of the company are at the table to eat the lunch boxes sent by the fast food company. After lunch, the customers rush into the new product shelf, and the dealer is not willing to leave until ten o'clock every day.

After ordering the distributor, the dealer will leave with the boss.

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< p > this designer brand leader told me that dealers really care about whether the new season's products can meet the market demand and whether they can make money, which is the core of dealers' participation in the order meeting.

The brand design director said that contrary to other enterprises, dealers across the country thanks them for the new products they have developed so that they can earn money. Thank each time we deliver goods for them in time, and when they attend the order meeting, they will always bring all the local products to me.

Let us deeply feel that we will continue to develop more and better new products, so that dealers can earn more money.

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< p > such a relaxed order will be the business realm of many brands.

Recognizing the essence of order will make the marketing approach really hit the most important point of the distributor. Clothing enterprises need to put more energy into how to meet the needs of distributors and consumers.

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< p > in the first session of the ordering society, how to carry out scientific marketing planning will add some eye-catching contents to the order every quarter, such as the display of the brand's own innovative strength, leading the market to reject the mediocre commodity system, enhance the new competition strategy of the terminal competition level, and reduce the actual cost promotion strategy.

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< p > order year will be normal. How to plan green marketing service to move distributors? How should we plan to adjust the marketing strategy and win the order?

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