New Balance Will Strengthen The Supervision Of Counterfeit Goods In China.

< p > > large a href= "//www.sjfzxm.com/news/index_c.asp" > shopping mall < /a > selling fake New Balance (New brun), so that this brand channel phenomenon can be exposed.

Reporters found that apart from the sale of some of the Cade MALL stores suspected fake new product, Taobao online is also flooded with different prices of new hundred Lun shoes.

Xin Bai Lun yesterday told reporters that it has been concerned about this phenomenon, will begin to strengthen the control and combat of counterfeit goods.

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"P", "new Bai Lun," told reporters that the official website has already listed the addresses of various stores. In addition, new Bai Lun has never held a special sale.

Online channels have already set up flagship stores in Jingdong and Tmall to provide consumers with online access to genuine products.

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< p > according to the reporter, in addition to shopping centers and shopping malls, the fake shoes of < a href= "//www.sjfzxm.com/news/index_c.asp" and "new hundred Lun < /a" also appear in the passageways of many supermarkets, and the staff claim to be "genuine".

In addition to the retail terminal sale, there is also a brand named "New Balun", which is similar to the new brand in its appearance and sold in many wholesale markets.

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< p > in the industry view, the spread of < a href= "//www.sjfzxm.com/news/index_c.asp" > fake shoes < /a > is a silhouette of the market. The more popular brands are, the greater the chance of counterfeiting. Nike and Adidas have been or are experiencing such a mess.

The data provided by new Bai Lun to reporters show that "so far, New Balance has a total of about 1000 stores in China and is still growing."

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< p > according to public data, the company added 313 stores in 2013 to 886.

This means that new retail sales doubled in China last year.

The result is that its turnover in 2013 is double that of last year.

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Less than P, however, the rapid growth of new Bai Lun in China is "pain and happiness" and it has to face the confusion of counterfeit shoes.

In the industry's view, the brand side has no law enforcement power, and is powerless. Only with the help of industry and commerce can they fight against counterfeiting.

Xin Bai Lun said that the store will adopt a brand name certification to prevent consumers from buying fake products.

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