Ito'S "Sales Force" Is Enhanced By Scene Sales.

How can China Sugar Tang Hua Tang prepare to do the internal and external problems? How can Beijing's halls store, which does not open new stores, do not fight price wars and have no online shopping plan, can let customers "go back"?

In an interview with reporters, Saegusa Fuhiro said that in 2015, Beijing Hua Tang Hua Tang would conduct a radical reform of its business strategy and implement "new commodities, new services and new sales methods", which are embodied in two aspects in the store: positioning the unique store and strengthening the scene sales mode of "thing + matter".

According to its introduction, the unique shop is differentiated goods and differentiated stores which are different from other retail competitors in Beijing market, giving consumers fresh shopping experience.

The three branch also said that specific measures include listening more to customers, such as goods development, promoting commodities that are more in line with the regional market in Beijing, accelerating the pace of commodity development, and creating distinctive products by expanding the development of original products, introducing heterogeneous products, expanding the development of independent commodities with the Chinese domestic manufacturers, and introducing well marketed Japanese goods.

Finally, it is necessary to embody "commodity power".

The "Scene + thing" Scene sale is through upgrading and upgrading stores, strengthening display and display, training staff knowledge and skills, service attitude and customer life scenes as the basis and theme to organize goods and assemble stores, and finally embody the "shop strength" of shopping malls.

During the Spring Festival this year, when I returned to Japan, I happened to witness the scene of Imai Makoto's "mad rush" toilet cover, rice cooker and thermos cup. "Many of the Chinese tourists went shopping, but many of them appeared good products, but the sales staff's attitude was not good enough to give up customers.

For this reason, the scene sale of Hua sugar Yang Wah Tang has put the staff's attitude and service in the most important position.

Imai Makoto said that in the scene sales mode of "things + things", Hua Tang Yang Hua Tang will cultivate customers' attractive and attractive employees, enhance the comprehensive sales power of customers' hospitality and group goods, display and proposals, and seize customers and impress customers.

The store that creates "Scene sales" is because the needs of customers are changing.

Imai Makoto, taking a survey in Huate shopping mall as an example, for example, in 2010, customers' opinions on shopping malls were mainly higher than those in other supermarkets, and the number of promotions was less, and the views on prices accounted for 70%. In 2014, customers' views on Huade shopping malls had been converted to "no Wi-Fi environment, weak characteristics of Japanese enterprises, parking lots congestion, inadequate temperature management in shops, less imported food from organic food, and inadequate knowledge of employees".

According to the reporter's observation, the effect of scene sales lies in the exertion of "talent power".

And Saegusa Fuhiro's 1.5 hour speech is heavily focused on how to break through the predicament from the staff to the store from the system, the manager's leadership and the inspiration of the salesmen.

This is consistent with the success of Ito Yang Hua hall in Chengdu market. It is also the essence of Japanese retail business.

But as the three branch of the rich set out, this move from "talent".

In essence, it is a surgical operation, it is a bone injury, and whether "regeneration" can depend entirely on whether the execution is thorough or not.

However, in a random interview with some suppliers, most of the suppliers interviewed now have confidence in the "regeneration" of Hua Tangyang's hall. Schuhmann's underwear, CASER clothing and other brand suppliers told reporters that since last year Imai took office, they have gradually felt some changes in the interior of the hall. The store is upgrading and shopping environment is getting better. Especially, the origin of the Chengdu Ito company, which is the team of Ito Yang Hua Tang, has made them optimistic about the following innovations.

Imai also said that since last year, the hall has begun to set up a business improvement project team and a hospitality group.

For example, the strengthening of commodity strength, last year, the halls mall adjusted about 10% of the supplier brand, developed the family leisure brand PBI merchandise, men's wear combination with brand Berkly Road and other independent brands, the latter is the development of the shopping mall's travel theme oriented clothing products, supplemented by intensive sales.

and

Lagogo increased sales by 105%, compared with the same period last year, by strengthening the knowledge and skills training of shop assistants, strengthening display and improving group goods.

Imai Makoto told reporters that although the market size of the independent brand commodity is very small, it is a category that can be expected to grow in the future.

At the same time,

We will strengthen the compilation of stores and set up more intensive sales outlets.

Last year, some stores began to pform children's clothing, children's shoes, baby clothes, maternity clothes, toys, stationery, children's playground and other related products into a collection store and equipped with baby lounges.

After the pformation, it grew by 142% over the same period last year.

And in the shop of the Japanese bicycle brand, which is also opened in Beijing's halls store, ten Libao and Asian Sports Village stores, more than 2000 bicycles can sell about three units a day.

More resources from the parent company and the 7-11 group of the third largest retail giants in the world are also included in the strategy of strengthening the original products this year.

Imai Makoto said that since September 1st last year, 400 thousand 7-11 bread has been sold, and each store can sell about 300 per day.

And through the sale of "things + things", sales of its special products are beginning to show better signs.

Imai Makoto said, for example, during the Spring Festival, the sales of crab dishes in Hua Tang shopping mall will be expanded during the new year in Japan, resulting in 3400 sales, an increase of 1200% over the same period last year.