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Jinjiang Shoes And Clothing Developed Rapidly. For The First Time, They Broke Through The $1 Billion Mark.

2014/1/1 21:02:00 30

Jinjiang Shoes And Clothing Developed Rapidly Breaking Through $1 Billion.

Jinjiang's self export business has achieved another success. Recently, the reporter learned from the Jinjiang Municipal Economic and Trade Bureau. In 1-11 months, Jinjiang's self operated exports amounted to $5 billion 819 million, up 56.05% from the same period last year, and the annual plan was 123.67%. According to the data provided by the Jinjiang Municipal Economic and Trade Bureau, Jinjiang's self operated export has been "floating red" this year. It has been ranked first in Quanzhou for 10 consecutive months. 
 ASEAN market catching up with European and American markets /p >
 data show that the sharp increase in Jinjiang's self run export volume in 1-11 months is not only reflected in the overall rise of the export market, but also the traditional industries such as a target= "_blank" href= "//www.sjfzxm.com/" > shoes "/a" and so on. 
 from the industry perspective, the export of shoes and clothing, < a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a > chemical fiber and other traditional industries has increased significantly, and the growth rate of toy stationery and food is more than 50%. 
 actually, in 1-10 months, shoes, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > two big Jinjiang export advantage industry self operated export has already broken through 1 billion yuan mark. By November, Jinjiang's clothing exports amounted to 1 billion 239 million US dollars, an increase of 57.99%, and the export volume of shoes amounted to US $1 billion 275 million, an increase of 62.54%. The textile and chemical fibers reached US $942 million, an increase of 42.31%; the self export volume of food and toy stationery reached 117 million US dollars and 111 million dollars, respectively, increasing by 56.89% and 76.95%; the export of electromechanical components and accessories reached US $361 million 900 thousand, which was more than 361 million 900 thousand. 
 in the traditional market, self export to the United States was 447 million US dollars, an increase of 44.10%, and self operated exports to the European Union amounted to 751 million US dollars, an increase of 37.95%. 
 the results of the emerging markets are particularly gratifying. Among them, the self operated export of ASEAN is 1 billion 160 million US dollars, accounting for 19.94%, an increase of 52.06% over the traditional European and American markets; the African market is 503 million US dollars, accounting for 8.65%, an increase of 37.56%; the Latin American market is 376 million US dollars, accounting for 6.46%, a 14.25% increase; the markets in Russia and Poland are 83 million 510 thousand dollars and 44 million 420 thousand dollars, which are more than 44 million 420 thousand and 44 million 420 thousand. 
 "our company's situation is very good this year. In fact, the export volume is increasing every year." Mr. Cai, director of Jinjiang xingdeli Garments Co., Ltd., said that this was mainly due to the company's early start to take self export. One advantage of this way is that customers have always been the company's own contacts and maintenance. Over the past decade, the company has accumulated a lot of quality customers. With the continuous growth of customers, the company's capacity is also increasing year by year. 
Zheng Dongfang, deputy general manager of crayon Xiao Xin (Fujian) Food Industry Co., Ltd., also introduced that Crayon Shin began to export itself ten years ago, and its self export volume showed an upward trend year by year. According to his analysis, the enterprise's self export business is generally convenient and economical. On the one hand, the biggest advantage of self export is that the export enterprises can get the export tax rebate policy. On the other hand, there are many opportunities to contact and communicate with foreign guests. There is no need to worry about the loss of high-quality customer resources. It is also a manifestation of the strength of enterprises. At the same time, developing self export not only eliminates the links and costs of finding agents, but also directly hits the company's foreign exchange accounts, relieving the worry and reducing the communication costs of many intermediate links, and improving the overall export efficiency. 
 "more important point is that the development of self export business is the only way for an export-oriented enterprise to become regularized and strong, and it plays a positive and effective role in promoting the output of enterprise brand or factory brand." Zheng Dongfang said. 
 "short single era" coming to active spanformation of enterprises, active attack /p >
 in fact, in September, Jinjiang's self operated exports amounted to 4 billion 676 million US dollars, and 99.4% of the annual target tasks were achieved. Basically, 3 months ahead of schedule, the target task has been completed. 
Zhuang Yuejin, deputy director of Jinjiang economic and Trade Bureau, said that in addition to the gradual warming of the traditional markets in Europe and the United States and the vigorous expansion of emerging markets, it is also because enterprises can actively adjust their product mix, increase R & D efforts, increase their own brand output and innovate marketing models to expand sales channels to adapt to the new foreign trade situation. P 
 most foreign trade enterprises reflect that customers' orders are very cautious under the influence of frequent exchange rate fluctuations. Although the market capacity is still in existence, the era of "eating" for a year and a half on a long list has passed. Nowadays, orders received by enterprises are mainly short sheets. 
 "short single era" put forward higher requirements for foreign trade enterprises. With the gradual weakening of China's demographic dividend advantage, orders going down to China will obviously be inclined to enterprises with independent R & D capability and core technology, innovative ability and cost-effective products. 
 to comply with the new situation of foreign trade, Jinjiang's export oriented enterprises are actively adjusting their strategies. For example, when the New Asia Group is waiting passively for customers to produce what type of products they are ordering, he has already actively adjusted the strategy, by inviting foreign a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" to actively design fashion models for customers, so as to guide customers to their own businesses. Through the improvement of technological innovation and independent R & D capability, Xinya group is obviously superior to peers in terms of order quantity or bargaining power. 
 Wang Chuanxi, assistant director of Hengsheng Group, revealed that the independent brand authorized by Hengsheng animated cartoon characters has loyal fans in many countries such as South America and Europe. Not long ago, the company signed separate orders with Chinese companies in Hongkong and Brazil. "Before making anime, Hengsheng made more OEM and no independent property rights. Nowadays, ODM orders with animation as extension products are increasing year by year. 
 crayon Xiao Xin (Fujian) Food Industry Co., Ltd. through innovative sales mode, in order to achieve the output and rapid expansion of its own brand. Zheng Dongfang introduced Crayon Shin's new strategic partnership with European and American buyers to help them achieve the market penetration of free brands. 
 Jinjiang's foreign trade enterprises, while practicing hard work, are also actively going out to serve their customers well. The two Department of foreign affairs of AI Pai introduced manager Xu, while guaranteeing product quality and delivery date, AI Pai also sort out the original customers, while retaining high-quality customers, and taking personalized services to different customers. "We will collect special information about the population condition, order rules and market information of every customer country. During the peak season, we will bring the latest development of new products to face to face with our guests, listen to their opinions and suggestions and make changes in time. Xu told reporters that such a one to one fine service, the quality of orders are generally relatively high turnover. 
 actively "going out" to participate in influential exhibitions, but also won many orders for AI's foreign trade today. For example, the German Frankfurt exhibition, which is very popular in the leading industry of leisure products, is an exhibition that AI faction will attend every year. Xu believes that participating in foreign exhibitions can get the latest industry information with foreign platforms, inject more innovative elements into enterprises, and also be an opportunity to visit old customers and make new customers. "Next, we will aim at more influential exhibitions, do more careful product preparation, and win the order and promote the brand of AI Pai. 
 government enterprises actively interact to help market development 
 this year, Jinjiang's self export performance can go all the way. It is also closely related to the positive guidance of governments at all levels to foreign trade work, and the return of Jinjiang's goods to the city. 
 it is learnt that this year, the Jinjiang Municipal Economic and Trade Bureau actively guided and encouraged more Jinjiang enterprises to carry out self export business and reduce intermediate trade links through various forms. In the 1-10 months of this year alone, 117 new self operated export enterprises were added in Jinjiang, and 1 billion 122 million yuan was added to self operated exports. 
 to cope with the shrinking of external market and the reduction of export orders, Jinjiang economic and Trade Bureau is actively organizing enterprises to expand their foreign markets. Since 2012, more than 600 organizations have been organized to take part in various well-known exhibitions and exhibitions at home and abroad, organizing more than 70 enterprises to conduct business surveys in Poland, Hungary, Canada and the United States. At the same time, they actively guide enterprises to invest overseas and help enterprises further expand their markets. In July this year, the group organized the "Poland Xinda China mall project promotion conference". Earlier this month, the Jinjiang municipal government took a tour to European countries such as Poland. In Poland, it inspected the important commercial and trade centers such as Poland Xinda mall and Chinatown, and jointly signed the signing ceremony with Poland Xinda Trading Co., Ltd., and took an important step in carrying out the business alliance's march into Poland, building an international sales network and building an international brand new strategy. 
 Chen Mingkun, chairman of Poland Xinda Fujian commodity wholesale city, said that through signing the inspection, there are more than 90 enterprises intending to enter Poland Xinda mall, 42 of which have been formally signed, and more than 40 have entered in the later stage. 
 in Chen Mingkun's view, Poland is located in the central position of Europe, next to Germany, Russia and other countries, and can radiate the surrounding countries of East and West Europe. The establishment of Fujian commodity wholesale city in Poland will set up a foreign trade spanfer station for Fujian enterprises to achieve direct docking between domestic and foreign manufacturers and foreign wholesalers or retailers. 
"P >" after this inspection, especially the form of government League, we are more optimistic and confident about the prospects of Poland and the whole European market. Early next year, we expect to set up a Xingdi clothing selling point in Poland. Mr. Cai, director of Jinjiang xingdeli Garments Co., Ltd., said that setting up points overseas can not only provide quality services to customers face to face, but also collect market frontier information for the first time, which will be of great help to the upgrading and design of products.