The Price Of Down Jacket Has Increased By 10% To 15% This Winter.

< p > recently, the reporter specifically investigated the sales situation of the down jacket in Hangzhou city. It was found that this winter a href= "//www.sjfzxm.com/news/index_f.asp" > down coat < /a > increased by 10% to 15%, and some high-end down coat prices rose more than 20%.

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< p > down production and price increase, why did the price of down garment in the terminal retail market not increase significantly? < /p >

< p > < strong > raw material has gone up badly, but the down jacket has not dared to go up this winter. < /strong > /p >

"P" recently, the reporter came to Wulin Road Fashion Womens street. In several brand clothing shops, the prices of the main products were within thousand yuan, and the salesmen all said, "the price of the down jacket this winter is almost the same as last year, basically no rise."

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< p > > the salesperson of "red sleeve" brand clothing shop said, "the price of the down jacket is more expensive than that of last year, like the price on your hand, the original price is 1499 yuan, which is 150 yuan more expensive than last year, but the increase is normal, and now the activity is 12% off."

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"As far as I know, most of the brand down clothing prices haven't risen this winter, and some have risen by only about 10% to 15%. Some high-end styles (excluding main products) have risen by more than 20%," said Mr. Sun, who is responsible for sales at P boutique store.

We are going to have a 20 percent off promotion campaign at the beginning of next month.

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< p > "the H7N9 avian influenza outbreak this spring has led to the poultry a href=" //www.sjfzxm.com/news/index_s.asp "market unmarketable > /a >, and many cities in the country have been culling the poultry, causing the down price to rise all the way, and in short supply.

Taking 90% of white duck down as an example, last year's purchase price was 27 million yuan per ton, which rose to thirty-six yuan seventy thousand yuan per ton after the Chinese New Year. In May and June, it was also fired to about 600000 yuan (maximum peak) per ton, with an average increase of 60%.

"Semir electric supplier is responsible for commodity management," Ms Xu told reporters. "This winter's down coat is going to go up" is also spreading after the outbreak of H7N9 avian influenza.

But in fact, judging from the current market reaction, although the price of the eiderdown has increased substantially, the down garment has only shown a "slight increase" on the retail terminal, and a down coat has risen by 30 to 50 yuan, which has little impact on consumers.

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< p > Ms. Xu bluntly said that the cost of feather and down accounts for about 30% of the overall cost of the down garment. The price increase of 30 to 50 yuan per piece is not entirely affected by the rising cost of down coats, but also includes multiple factors such as housing rents, labor salaries (increasing 10%~20% every year), and logistics costs.

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Less than P, Mr. Sun said that the clothing industry is not as good as before, the purchasing power of consumers is decreasing, and the shops are influenced by electricity providers. Manufacturers and channels can only digest the rising costs of their down products, and dare not pass the cost on to consumers.

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< p > < strong > Mao collar a href= "//www.sjfzxm.com/news/index_cj.asp" > price > /a > doubled.

"P >" in the "Yi Yi Fang" clothing store, the reporter met Miss Zhao, who is picking down down garments. "It's hard to find a down jacket with wool collar. Is it not fashionable now?" she murmured.

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"P" reporters carefully scrutinized the shop and found that the popular wool collar down jacket this year is really much less.

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< p > Mr. Sun explained that the price of the most commonly used raccoon fur collar doubled this year. The average price of the medium size wool collar rose from forty or fifty yuan to 100 yuan, and the size of the fur collar was more than 200 yuan, and the price of the raccoon fur collar was even more expensive.

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"P" is unique. In the outlets of Wenhui Road, reporters found that the figure of the big Mao collar disappeared this year.

"Like this down jacket, though it has no big collar, the neckline has a lace design, which is exquisite and fashionable."

Zhang Shiyi, a small white collar who likes shopping, thinks that "no hair collar is also very good. If you can focus all your attention on style and color, I will find that this year's winter clothes are popular in all kinds of profiles, such as A, H and O."

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< p > according to a garment manufacturer in Hangzhou, the price of wool collar doubled this year, which directly boosted the cost of manufacturers. In order to stabilize the selling price, only the big Mao collar could be omitted directly from the design, and the price of high-end down coats with some genuine wool collar increased by three hundred and five hundred yuan.

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< p > < strong > the a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > the cotton dress < /a > becomes the market "new favorite" < /strong > /p >

< p > a pink short "down jacket" attracted reporters in the "Le Kark" brand clothing store in outlets.

"It costs only 550 yuan, which is nearly half cheaper than that of down jacket."

Li Xiaojie, a salesperson, said: "this kind of cotton clothing is called" technology velvet ", also known as" down cotton ". Now it sells very well. Although the thermal performance is not strong, but many consumers are willing to buy such a high price cotton suit under the same style and fabric, they can sell several pieces a day.

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< p > "this kind of cotton clothing was available last year, but this year's fashion trend is more obvious. Our headquarters also set up factories to study its fabrics and crafts. This year, the style and quantity of feather cotton are obviously more than that of last year."

"Semir" electricity supplier responsible for commodity management, Ms Xu revealed.

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< p > > after searching for "down cotton" on Taobao, reporters jumped out of about 2000000 treasures.

In a "Kaiming clothing store", a short feather cotton with an original price of 198 yuan was sold, and 17 thousand pieces were sold in a month.

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< p > according to the data from Taobao, the search volume of "down cotton" has increased by 480.6% in a month, up 91.9% compared with the same period last year.

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< p > "it uses the fabric and technology of down garments, which is similar to the down garment and the weight is very light.

The only difference is that down garments are filled with Down garments, and most of them are polyester fibers, which are much cheaper than eiderdown.

Hangzhou run Huang Industrial Co., Ltd. is mainly engaged in children's wear. Xu Keming, general manager, explained.

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