Shanghai Shopping Center Enters The Two Structural Adjustment Period

< p > professional commercial real estate service agency RET Rui Yide published the 2013 commercial real estate market report of Shanghai, which shows that the turnover of Shanghai office block pactions has maintained a high historical position.

Shanghai shopping center took the lead in entering the two structural adjustment period. When a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > tightened, light luxury and fast fashion suddenly sprung up, the overall shopping center investment became more and more difficult.

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< p > the report points out that the bulk turnover has maintained a high historical position.

Shanghai office block trading market continued last year's heat.

According to RET ruyd's monitoring data, in 2013, the bulk paction volume of Chinese office buildings was close to 50 billion, accounting for more than half of all commercial real estate pactions.

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In 2013, Shanghai's bulk office space pactions were mostly concentrated in the core area. Its long-term rental growth and capital premium potential became the biggest selling point in P.

Among the active buyers, it is worth noting that the confidence of overseas investors has returned to the market, so offshore equity trading has increased.

The insurance regulatory accounting plan has raised the upper limit of insurance funds for real estate investment and the development of free trade zones in the near future, all of which are good for Shanghai's block trading market.

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< p > in addition, in 2013, the supply of a href= "//www.sjfzxm.com/news/index_c.asp" > Shanghai < /a > shopping center surged, and more than 50 projects entered the market. It is estimated that the supply of shopping centers in Shanghai will remain high in the next 1~2 years and the upward pressure on vacancy rate will increase.

In recent years, the vacancy rate of Shanghai shopping center has been maintained at 7%~8%.

Because of the limited resources of brand merchants, business investment is more difficult when the number of shopping centers is increasing.

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"P >" most of the mall brand homogenization, and now the brand is very strong, many new shopping centers are very vulnerable, sometimes even if the repair costs, some brands are not willing to enter, because there are too many optional shopping centers.

"RET Rui Yide commercial service director Durbin analysis.

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< p > fast fashion and light extravagance.

In 2013, fast fashion, light luxury and some designer brands continued to open shop.

Shanghai's successive shopping centers, such as IAPM, Kerry Center, "a href=" //www.sjfzxm.com/news/index_c.asp "LGF" /a, have introduced a lot of fast fashion, light luxury and designer brand.

Net profit of Michael Kors and Kate Spadew increased by 49% and 76.4% respectively this year.

UNIQLO also opened the world's largest flagship store in Huaihai Road.

The sudden emergence of light luxury, fast fashion and designer brand shows that consumer demand is diversifying.

This trend is expected to further spread to the two or three tier cities in 2014.

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< p > it is worth noting that Shanghai has taken the lead in entering the two period of structural adjustment, and the core business circle has been upgraded again.

Such as Huaihailu Road business circle, Xujiahui business circle.

The number of shopping centers in Shanghai ranks first in the country, reaching 83, and second in Beijing, 44.

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At the same time, RET believes that the overall performance of electricity providers is going up, which has an impact on physical retailing. But in the future, the two will reach a balance point, and both of them will have a balanced coexistence in the future. P

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