Electricity Providers To Open A Gluttonous Feast, The Pformation Of Traditional Retail Is Imperative

Less than 5 years ago, no one would have thought that the "double eleven" would become a shopping festival, especially the "gluttonous feast" of Tmall based P.

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< p > the miracle of e-commerce growth makes people understand the future trend of retail industry.

The "double eleven" Carnival is over. The number of huge deals is thought-provoking. Do we see "new people laughing, not old people crying"? < /p >

< p > the impact of the electricity supplier on traditional retail has surged. In the face of impact, the best way to cope with the traditional retail industry is to embrace the Internet and let our products and services touch the net.

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< p > "double eleven" Shopping Festival, how crazy is the consumer? The reporter has a friend who has just been a mother. In the morning of November 11th, she cleaned the baby online "a target=" _blank "href=" //www.sjfzxm.com/ "> clothes" /a "," a target= "_blank" href= "" _blank "> shoes > socks, toys nearly 10000 yuan.

She said that when she saw a child in a shop having special clothes, she immediately paid the bill, for fear that it would be killed instantly.

Until all the orders were paid, she looked at the shopping situation, only to find that some of the clothes she bought were at least 3 years old when her children were in use.

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After "P eleven", the major media began to interpret the sales miracle created by the electricity supplier.

Alibaba announced that the turnover of Alipay reached 35 billion yuan on that day.

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According to the data released by Alibaba, the top ten sales of Tmall in the "double eleven" are the official flagship store of Haier, the official flagship store of Haier, camel a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" flagship store, the official flagship store of Luo Lai home textile, the official flagship store of JackJones, the official flagship store of UNIQLO, the official flagship store of fuanna, the flagship store of Yin men, the flagship store of Lin's wooden home, and the official flagship store of artka.

The sales volume of the above stores exceeded 100 million yuan, of which the first official sales volume of millet official flagship store was 553 million yuan.

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< p > November 11, 2009, Ali group launched its first singles festival marketing in its Taobao Mall for the first time.

In the 5 years, the sales of Taobao's "double eleven" made up of Ali's Tmall and Taobao networks increased rapidly from 52 million yuan to 35 billion yuan, an increase of nearly 700 times.

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< p > 5 years ago, online shopping was restricted to a group of young people who were willing to try, but now it is a banquet for the whole nation. Before the online shopping products are mainly products such as food, clothing and so on, nowadays, cars and houses can be sold on the Internet. The former online shopping terminals are basically on the PC side of the computer. Nowadays, the number of mobile phone Taobao's single day turnover accounts for more than 1/5 on the "double eleven".

In the past 5 years of "double eleven", e-commerce has been constantly attacking traditional retail formats and changing consumer shopping habits.

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< p > 2009, the Taobao mall was established. Many traditional businesses are hesitant about the electricity supplier. They really want to do it, but they don't know how to do it.

Before this historic opportunity, a group of third party enterprises that specialize in electronic commerce have been spawned.

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< p > reporter recently interviewed Shi Hui, co-founder of Beijing Ruijin LIN Network Technology Service Co., Ltd. (hereinafter referred to as "Ruijin Lin").

Rui Jinlin is the practitioner and leader of the domestic e-commerce service outsourcing industry.

The brand of their business operators includes YOUNGOR, Mars Deeneuve, COFCO and other famous brands.

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< p > An Shihui is pleased to say: "at present, Ruijin Lin has joined hands with 13 brands to" double eleven ", an increase of four times compared with last year.

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Less than P, surge of traffic and orders, logistics, customer service and after-sales undoubtedly bear enormous pressure.

An Shihui said: "first, we predicted the pressure of orders before the" double eleven "activities, and made necessary preparations in all aspects of order processing.

For example, we should carry out stress tests on order processing in advance at the technology side, enrich customer service personnel and strengthen training, and strive to ensure customer satisfaction during busy orders.

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< p > and for all the people concerned about the logistics problem, he said that based on the improvement of the overall distribution capability in the past two years, especially for the industries with sufficient supply, the warehousing and distribution is fully capable of achieving rapid distribution. Therefore, this year's big sale system can basically dispel everyone's concerns.

Of course, it will also be affected by some factors, such as after-sale and other aspects, which is inevitable.

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"P" reporter interviewed Mr. Jian, a director of a venture capital company in Beijing. He said very clearly that "Tmall and its online competitors, Tmall's trading volume has been in a leading position, and no matter from the number and quality of occupancy merchants are higher than other electricity providers.

Its goal in the future is to replace Taobao as a synonym for online shopping.

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< p > compared to Tmall and Taobao, the online shopping platform rising with the concept of "bazaar", there are many problems: uneven distribution of goods, hard to distinguish between true and false, and no guarantee of after-sales service.

Whether Taobao has entered the "old age" remains to be verified by time.

But it is certain that Tmall's growth is definitely one of the initiatives for the future development of Alibaba.

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< p > Tmall genuine shopping mall was launched by Ali group in 2009 in response to Jingdong, suning.com and other B2C competition, but Tmall failed to prevent Jingdong and sunning from rising.

This is the era of "heroes and heroes" in the electricity supplier era.

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< p > from the "ranking of sales scale of B2C shopping websites in 2012" released by the Chinese Franchise Association, Tmall ranked first in sales with 200 billion yuan of sales, followed by Jingdong and suning.com, ranked second and third at 60 billion 100 million yuan and 18 billion 300 million yuan respectively.

The top three e-commerce platforms have basically opened up nearly 10 billion yuan to other shopping websites.

This year, "double eleven" Tmall has another record of innovation, and other websites "double eleven" have also made frequent achievements.

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Less than P, Jingdong is second only to Tmall's Jingdong. On the day of "double eleven", the number of orders reached 6 million 800 thousand times, more than 3 times the same day last year.

According to Jingdong's open data, the paction volume in the promotion period of ~12 November 1st is expected to reach 10 billion yuan.

This is also the only industry in the industry with Tmall standing at the 10 billion sales level of the electricity supplier company.

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"P" and Suning sources revealed that during the shopping festival, the average volume of stores under the more than 1600 line of Suning nationwide was 1 million people per hour, which is nearly four times higher than that of the same period last year.

The number of online users on suning.com website has exceeded 12 million, and the total PV (page views) has reached 560 million times.

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< p > at present, the above three big business tycoons have formed the "three pillars" trend, and the competition among the three will be more intense in the future.

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< p > in terms of website traffic and capital resources, Tmall is second to none among all B2C in China, and its overall paction volume has been keeping the lead.

Like Tmall, Taobao has the advantage over the "a target=" _blank "href=" //www.sjfzxm.com/ "> /a", "a target=" _blank "href=" //www.sjfzxm.com/ "shoes and hat", "cosmetics" and other light products.

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< p > "from the general trend of the long-term development of the electricity supplier, the online penetration of clothing, shoes and hats, cosmetics and other" light products "has entered a period of slow growth. In the future, the further development of China's electric business is bound to be" heavy products "such as 3C digital, household appliances, home appliances, automobiles and so on. However, Tmall has no competitive advantage in terms of" heavy products "compared with Jingdong and Suning.

Mr. Liu, an investor in Shanghai's TMT (technology, media and communications) industry, said in an interview with reporters.

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< p > he stressed that Tmall has lacked standardized logistics services and its logistics basically relies on third parties.

But to develop 3C digital, household appliances, home and other "heavy products", self built logistics capabilities become necessary.

In this regard, Jingdong and Suning users can provide users with more standardized services. Obviously, they have advantages over Tmall. "

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On the one hand, "P", the Jingdong has been setting up the image of 3C digital products in the consumer's mind, and its logistics ability is more impressive in the continuous publicity.

On the other hand, in the field of household appliances, with the advantages of the network and professional service ability all over the country, it is unparalleled by other e-commerce.

From a short time, it is impossible for Tmall to "kill" Jingdong and Suning on "heavy products".

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< p > Ali group often faced the offline retailers with the attitude of "revolutionaries". Before long, they tried to bypass the stores and directly cooperate with home brands to engage in O2O, which resulted in a boycott of 19 stores. Finally, Tmall had to make a compromise.

Too utilitarian and eager for success, Tmall's boycott at home is just the tip of the iceberg.

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The P group is too strong in the Chinese market and often disrupt traditional retailers under destructive power, which often leads to complaints from Ali group.

In fact, the "hostility" of self dominated B2C and offline retailers should be greater.

As a "pure platform" of Taobao and Tmall, and offline retailers can better achieve peaceful coexistence, but the reality is that Taobao and Tmall have become "enemy" in the eyes of traditional offline retailers.

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< p > An Shihui said that the strong power of Ali group is destructive to the offline.

The great power of the electricity supplier, especially Ali, is the elimination of the "unreasonable wind and sweeping leaves" in the traditional economic mode.

But for the offline businesses that also attach importance to quality, service and reputation, the electricity supplier is just another area, a new world that is no less than the traditional world.

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< p > the future is either e-commerce or business.

In the face of the advent of the electricity supplier century, the best way for traditional retailers to embrace the Internet is to embrace their products and services.

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In 2012, China's top 100 chain enterprises, sunning Yun group Limited by Share Ltd (the subsidiary company of Suning holding group) ranked first in sales volume of 124 billion yuan. P

By 2012, there were 3 websites for its online sales business, namely, suning.com, red children and bv purchase network.

It is clear that Suning is the pioneer of the pformation of the Internet retail business mode by domestic retail enterprises, and Ali group is the largest enterprise in the field of e-commerce in China.

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P is totally different from Tmall. Suning, as the advocate and advocate of offline retail pformation and Internet retail business, has launched the first O2O Shopping Festival. By integrating offline stores, warehousing logistics, Yi Fu Bao, sunning Yuntai merchants and other dual line resources, it is an important attempt to explore a "O2O" business model, which is of great significance for its full implementation of the pformation of the Internet retail business mode.

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Less than P, the fate of the "fitting rooms" of retail outlets has become the pain of all department stores.

On line, when the news came out against the electricity supplier in traditional stores, Yintai business took the lead in eating crabs together with Tmall to test the water O2O to realize the combination of online and offline pactions.

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< p > in the face of the "double eleven" online shopping war, how did the shopping malls in the capital market react? Reporters learned that some new department stores such as Chongwenmen new world and Tianhong Department store had promotional activities in the department store with youth fashion, while the high-end department stores such as Yansha, Chait, contemporary and Cui Wei did not participate in the "double eleven" Shopping Festival.

This is different from target customers in shopping malls.

The main customers of youth fashion department stores are highly connected with the target customers of e-commerce, which is related to the age and consumption ability of consumers. The high-end department stores' brands and customers will hardly be affected by the discount of electric providers.

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