Interview With Tian Feng, President Of Paris, China

< p > as a career elite, Mr. Tian Feng's resume has considerable weight: PHILPS 3 years, Swatch 2 years, Cartire 6 years, and entered Paris in 2011. He admits that he likes new challenges. Shang Mei Paris was founded in 1780, and came to China for a short time. In 2007, it opened its first boutique (agent) in Shanghai, and opened its first self store in Beijing, China in January 2011. < /p >
< p > I: I have friends who like a href= "//www.sjfzxm.com/news/index_c.asp", "Shang Mei" /a "Paris". Unfortunately, it comes to China later. < /p >
< p > F: it is not a pity. You have to dialectically see that coming early is not always the best. The market share of a brand itself is the biggest in China, which is not necessarily a good thing from a global perspective. If the market suddenly expands, do you want our French artisans to work overtime every day? We are very cautious. < /p >
< p > I: but Cartire and other brands take the lead in instilling a favorable concept for Chinese consumers. < /p >
< p > F: Yes. The concept of Chinese market is really "first come first served", but high-end people hope to find similar brands such as Shang Mei and Paris after Cartire to reflect their identity, taste and value. In fact, Cartire entered the early days of China very hard, and sales volume increased geometrically in 2008. Shang Mei Paris is also experiencing this process and needs to accumulate. Most of my colleagues are originally Cartire, and we work together very tacitly. But Shang Mei Paris can't be as big as Cartire, but it must be on the spire of Pyramid. < /p >
< p > I: < a href= "//www.sjfzxm.com/news/index_c.asp" > Shang Mei < /a > will Paris cater to the Chinese market? < /p >
< p > F: in fact, at the end of 2006, Shang Mei Paris was still a Sleeping Brand for us, but this brand is the real French royalty brand, and design and innovation are all there. Shang Mei Paris has always insisted on elegance and innovation. We will make limited edition according to the Chinese market or appropriately add Chinese elements. < /p >
< p > I: < a href= "//www.sjfzxm.com/news/index_c.asp" > Chinese market < /a > is saving the big European card? < /p >
< p > F: this sound does exist. I think we can not say "save". We can only say that China is an emerging market compared with the US and Europe, and consumption is still very deformed. For example, in Europe, the average age of consumption in Paris is 40-50 years old, but it is 20-30 years in China. However, the Chinese market will become mature and rational one day. For the brand, the winning point will return to itself, and there will be no "first come first served". I believe that a good brand will not be lost in a temporary volcanic eruption market, and the vitality will continue to be better. < /p >
< p > I: Chinese consumers sometimes do not get the respect they deserve. < /p >
< p > F: to some extent, this is true. Europe and the United States are very mature markets, consumers are subject to many protection. When facing the emerging market in China, some brands will think that making money is the most important. < /p >
< p > I: how long do you think the rational time? < /p >
< p > F: I think at least two generations. Because the United States and Japan have gone through this process, from self inflating to returning to reason. China has a strong ability to imitate, but it can not achieve excellence. < /p >
< p > I: how does China have its own brand? < /p >
< p > F: I think Chinese people are swollen by themselves. You see, Switzerland's small factories have one hundred or two hundred years of history, and continue to learn and innovate. In contrast, many Chinese enterprises will have other ideas when they become bigger and will not focus on their own fields. Of course, there is hope in the long run. < /p >
< p > I: if one day, a Chinese brand needs you very much? < /p >
< p > F: of course, I will try my best. After all, it is Chinese. Although we all have some criticisms about the system, we all hope that China will be better. < /p >
< p > I: please tell us about the jewelry table of Shang Mei Paris. < /p >
< p > F: the public thinks that Paris is a jewelry brand but actually we are a jewelry watch brand. Our watch came into existence more than 200 years ago. At that time, we had some cooperation with many watchmakers, such as Baoji, Patek Philippe, Jaeger Le Coulter and so on. For example, Baoji was a part of us 232 years ago. When we did a diamond watch in the good times, we used the smallest Jaeger Le Coulter movement in the world. There was a PP watch in a bag. Of course, the brand of jewelry watches is different from that of wrist watches. Jewelry watches brand is more particular about the unique design, often for the design of the core, wrist watch brand is the opposite. < /p >
The Attrape-moi series of Paris, P, is very good. It always uses bees, spider webs or other insects. Bees are Napoleon's favorite insects, representing power, diligence and courage. This Attrape-moi... Si Tu M 'aimes (net live me... If you love me, it's a list of beautiful Paris, which is made of bees and honeycomb. The dial plate is inlaid with 161 orange sapphires, with 85 bright cutting diamonds (2.83 carats). < /p >
< p > I: in the wrist watch, will the jewelry watch be the focal point? < /p >
< p > F: sure. We will focus on jewelry watches in the future. This is in line with our position. The average retail price of jewelry watches in Paris is over 400 thousand in China. In 2012, the growth rate of our jewelry watch is still very large. It is not that the economy is bad, it will go down. In 2013, we waited for a good time. < /p >