Luxury News: Boboli Men's Sales Soared, Hermes's Brilliant Performance

　　 Boboli Menswear Sales soared up 13% over the same period last year.

Burberry released its financial performance report in July 10th, which will increase its overall sales by 18% to 339 million.

Carol Fairweather, chief financial officer of Burberry, said that the company's good performance during the season benefited from good sales of men's accessories and Prorsum men's wear series.

She said: "all men's clothing sales have increased to varying degrees, of which half of the growth is made up of coats and accessories. Sales in men's clothing increased by 24% over the same period last year, while men's accessories increased by 25 percentage points in retail and wholesale two channels compared to last year.

Fairweather continued: "at least 7 of the stores are in men. clothing There are still opportunities for growth in sales. The men's clothing exhibition in London Fashion Week highlights the main category of the season. Market data also show that Burberry's men's clothing sales also have strong growth in the Chinese market, which has even exceeded the average growth of the Department in the world.

The brand also plans to "China's young customer groups" as its target customers, through the promotion and marketing of digital Internet in this group of breakthroughs. Although online sales are still a smaller share market in Asia, the traffic and turnover of e-commerce websites are growing rapidly.

　　 Hermes Two leather products factories will produce brilliant results.

Hermes will open two new leather products factories to meet customers' demand for bags. This also proves again that Hermes's bags are still the most desirable of consumers. The factory will be built in the eastern part of France, and will provide 600 additional jobs after completion. The first plant in H e ricourt is scheduled to be completed in 2015 or 2016, and the date of the other one has not yet been announced. Nearby factories will provide training staff for the two new factories.

Sales of the rising Hermes will finally expand production capacity in order to improve the long-term shortage of goods. According to Hermes's first quarter 2013 earnings report, except for leather goods harness, watches and tableware, sales of all products of Hermes have achieved double-digit growth. According to the constant exchange rate, the income of Hermes increased by 12.8% to 856 million 800 thousand euros over the same period of 776 million 900 thousand in 2012, an increase of 11% higher than that of market participants. The company's retail channel sales increased by 13.6%, and wholesale channel sales increased by 9.9%.

Luca Solca, a bank analyst in Paris, France, said that "Hermes's performance is good, which means that the restrictions on Hermes are their own manufacturing capacity." Therefore, considering the expansion of production capacity and the enhancement of its competitive strength, the new plant plan of Hermes is within reach.

The brilliant performance of Hermes has dwarfed the luxury Empire LVMH group, which is perhaps one of the reasons why LVMH has racked its brains to acquire the shares of Hermes.