Shenyang Department Store Will Not Affect The Profit Of The Entity Store If It Tries To Sell The E-Shop Online.

Online shopping is attracting more and more attention from consumers. By the end of last year, over 40% Internet users in China participated in online shopping.

Under such a good market prospect, it is customary for traditional business models. Shenyang Local department stores also launched their own "electronic mall", which includes clothing, shoes and hats and other daily necessities. And these traditional department stores have already done their best. Why do we need to test the online shopping mall? Will online sales bring impact on the sale of physical stores?

The reporter launched an investigation to explore whether the traditional department store could enter the electricity supplier.

　　 Present situation

Shenyang's traditional department stores have opened online stores.

Shencheng traditional department stores test the water "electronic mall" in an unusual number.

Reporters yesterday learned that the "excellent shoe store" of Shenyang international shoe city and the "Xing Long purchase" of the Xing long family are now officially running, while the five love market of the five love market is still in the testing stage, and Shenyang Zhongxing's electronic business platform is currently in preparation. This shows that some businesses are eager to "electronic mall".

Yesterday, reporters entered the five love market shopping website "five love shopping", clothing, shoes Jewelry and so on are all on sale, but the layout is not comprehensive. "Five love buy" relevant person in charge interviewed by reporters pointed out that the current "five love shopping" is still in the middle stage, this year is expected to officially open to users.

And "five love shopping" is to say that the five love market goods sold on the Internet to sell, which means that the five love market stores will face nationwide businesses. The responsible person also said that the development of traditional department stores to the electricity supplier is the trend of the times. Therefore, the establishment of online shopping centers is also adapted to the current trend.

"Excellent shoe store" is the online shoe city of Shenyang international shoe city. Yesterday, the reporter entered the website and found that there are more than 1000 kinds of shoes, such as men's shoes, women's shoes and children's shoes, which are sold at the website, and the prices are also cheaper. In addition, the website also seized the opportunity of group buying. Yesterday, the group bought shoes could have 40 balance. Take a flat shoe with a price of 158 yuan and group purchase price of 49 yuan as an example. At present, more than 5900 people have participated in group buying. Besides, the price of 159 yuan and 45 yuan of group buying price has been purchased by 17395 people. Other styles of shoes are mostly purchased by thousands of people. Such a price and the number of people buying are not inferior to those of Taobao merchants in group buying activities.

Xing long family's "booming purchase" has now been officially run. Xing long family related staff told reporters that at present, Xing long shopping mall runs relatively smoothly, the species are relatively complete, and individual products are also involved in group buying. In addition, Xing Long related personages have pointed out in an interview with reporters that the sales volume of "Xing Long purchase" has been over for more than a year, and the monthly growth rate is around 150%.

　　 Online store sales will not affect physical store profits.

Nowadays, some traditional department stores have already done their best. If the test of "electronic mall" in the future, will the sales of online stores impact the sales of physical stores, resulting in a decline in the profits of traditional department stores?

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Wang Dan, an insider of the industry, believes that the sales of online stores will not affect the sales profits of physical department stores. First, those who sell online are all those who do not have time to shop or do not want to go shopping. Even if there is no online shop, they will not often go to the business premises. Second, some people's consumption habits are limited to shopping in the mall and try to buy them before they are tried. After that, only the pictures are not very intuitive. Third, online shopping mall is also a supplement to traditional sales channels, and will not make impact on physical department stores. On the contrary, with physical department stores as backing, it will also bring good credit protection to online shopping malls.

　　 Challenge

Local e-commerce lacks supporting logistics

At present, Shenyang native Online retailers Basically, it is still in the initial stage of development, and compared with the mature electricity supplier, whether in terms of price or logistics and distribution, it needs to be improved.

Some people in the industry say that the logistics of some online stores in Shenyang is mostly from the third party. This will result in the possibility of dividing some profits from them. If a logistics company is set up, it will be difficult to achieve balance of payments if it does not reach certain orders. So Shenyang's traditional department stores have not restricted their sales outlook to the province.

In addition, there are also some problems in manpower, such as traditional department stores and e-commerce. The staff of a shopping mall told the reporters of the North China Network and the Liao Shen Evening News that the company has been developing e-commerce for many years, but few employees of the Ministry of electronic commerce, obviously the importance of e-commerce is not enough.

　　 A citizen

More importantly, the after-sale advantage of local department stores.

Shenyang citizen Ying Ying has always been keen on online shopping. She agrees with Shen Cheng's traditional department store to test the "electronic mall". "The principle of my shopping is to go for a lot of visits, and finally to see who is cheap and good quality, and then buy it. If the local part of the online shopping mall is opened in the future, I can buy it online, so that even if there are quality problems, after-sale services are guaranteed." Ying Ying said.

Shenyang resident Meng Yang also said that the local electricity supplier still has advantages in geographical location. If the size of the selected online is not available, it can go to the physical store for shopping. If there is a physical store, it will not wait for a long time. "I am more optimistic about the local online shopping mall. As long as some of the merchants' online shopping centers are open, consumers who usually stroll in the department stores will certainly support themselves. If the development of local e-commerce is better, the number of consumers will be more and more." Meng Yang said.

　　 expert

How to do well is the key to differentiation.

Guo Deren, an associate professor of economics at the school of business administration, Northeastern University, told reporters yesterday that there is room for development in Shenyang's traditional department stores to test the "electronic mall". This is a sign of agreement, but the most important thing is how to do differentiated business. "Nowadays, traditional marketing channels and e-commerce have been neck and neck, many businesses have already seen this point and invested human and financial resources in R & D, but the overall trend is that Shenyang's local electric business starts late and moves slowly. It is certainly not as fast as the mature electricity supplier develops. Moreover, there are many commodities in Shenyang's local mall, which also have a lot of crossover with the very mature electricity suppliers. This requires the local enterprises to make good distinctions and differences, not to imitate simply, but also to differentiate products, brands, prices and services."

　　 Guo De Ren It is suggested that local traditional department stores in Shenyang want to get a slice of the online shopping platform with amazing sales volume. It is best to make their own characteristics from the aspects of operation mode, distribution and service.