UNIQLO Opened 6 Stores To Speed Up The Layout Of The First Line Design, Three Line Price Catered To The Market.

< p > since 2008, the famous "fast fashion" brand UNIQLO, MANGO, H&M, C&A and ZARA have been stationed in Wuxi. However, in 2009, the first UNIQLO to enter Wuxi and MANGO, which opened in San Yang Baisheng, were withdrawn from shops for various reasons.

The remaining 3 fast fashion brands in the city seem to be all the same.

However, since May this year, fast fashion brands have been revived in Wuxi, and 3 stores have been opened in May, including the new brand GAP.

Just yesterday, the 4 year old Wuxi UNIQLO was reopened in Huishan, Wanda, and issued the rhetoric of Wuxi in the year to achieve full coverage.

According to industry analysis, the "spring" of Wuxi's fast fashion brand is probably coming.

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< p > > strong > 2 months to open 6 stores to accelerate the layout < /strong > < /p >

< p > enthusiastic netizen "Wuxi is still city" recently drying out its own Wuxi fast fashion brand on micro-blog.

"May fast fashion brand stores nationwide opened as follows: Wuxi and Chongqing have opened 3 stores, the largest number of cities in May.

Wuxi's fast fashion shop opened.

In June, another 3 were opened, Wanda H&M, UNIQLO, Bailian GAP, Huishan.

Reporters learned that since then, Mao Ye two phase Monki, H&M, C&A, MUJI; Huarun multicolored city H&M; Mao Yi phase GAP; Hang Lung UNIQLO; Auchan C&A, UNIQ-LO; IKEA ZARA, H&M, and will also be opened.

It can be said that the new round of shop opening has opened a magnificent curtain.

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< p > "China is the most important market in the development strategy of UNIQLO brand.

UNIQLO has been developing rapidly in China since its first store opened in China in September 2002. As of May 31, 2013, UNIQLO has opened more than 200 shops in 48 cities across the country.

Among them, from 100th shops to 200 breakthroughs, UNIQLO spent only a year and a half.

And Wuxi is the focus of our East China cloth store this year.

Chen Hongran, the head of the marketing department of UNIQLO, said that the entire Chinese district will target 100 stores a year, and will go deep into the two or three tier cities of China to make more consumers experience the infinite charm of UNIQLO.

In Wuxi, there will be two new stores, including Hang Lung and Mao industries, which will be opened one after another. The headquarters plan is to open several new businesses, and basically realize the radiation coverage in Wuxi.

Looking at the overall situation, the fast fashion brand has sprout up everywhere in Wuxi.

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< p > < strong > line design three line price caters to market < /strong > /p >

Before "P", UNIQLO and MANGO's "depressing exit" made everyone wonder about the competitiveness of fast fashion brands in Wuxi.

According to the analysis of the industry, this is closely related to the consumption concept and consumption market of Wuxi people at that time.

In 2009, as a new thing, Wuxi people were relatively unfamiliar with the concept of fast fashion brand, and did not form devotion loyalty to any brand at all. They preferred more comprehensive shopping malls.

Although the body of the UNIQLO library, which was closed earlier, is quite large, it lacks the interest of the target consumers because of the difference between the two and third floors of the good Plaza.

The same choice in the San Yang Baisheng open cabinet MANGO, did not choose the form of flagship store, in the form of ordinary counters into the Parkson popular fashion women, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > route, the effect is better.

Compared to ZARA, the new world department store, H&M and C&A are deeply rooted in Pauli Plaza. Wuxi people are more interested in the comprehensive attraction brought by the shopping mall itself in the choice of fast fashion brands. If the shopping mall itself is not attractive enough, the popularity of fast fashion brands will drop accordingly.

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Less than P, nowadays, Wuxi people, who are becoming more fashionable and focusing on consumption experience, have gradually moved to the forefront of the trend.

First class design, second class fabric, three price...

It takes tens of yuan to have famous brands such as LV, Chanel, Dior and so on. < a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" works, which makes fast fashion brands quickly have a group of young fans.

Take UNIQLO as an example. In the new store, the reporter saw that the price from tens of thousands of items was only 29 yuan to 299 yuan.

There are also its star products - UT, which combines art, music, photography, design, comics, cartoon and brand. Especially in 2013, the 11th anniversary celebration of the advent of the UT brand, UNIQLO and the world-renowned artists, designers, cartoon animation, business and brand cooperation, especially the preparation of more than 50 theme series, more than 1100 different single products, the opening price of each item is only 59 yuan, triggering panic buying on the scene.

"Like many other fast fashion brands, our prices are globally synchronized."

Manager Mao Xuejuan introduced.

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< p > industry analysis shows that the downturn in the global consumer environment has made the Chinese market particularly attractive and fast fashion brands are rushing to the beach. Wuxi, as a consumer market with considerable economic strength in the second tier cities of the Yangtze River Delta, has naturally attracted the attention of these brands.

After the strategic adjustment, the brand is more suitable for the consumption habits of Wuxi people. I believe these fast fashion brands can play an important role in the market of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > in Wuxi.

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