China Leather Fashion Week Brand Booster

< p > recently, 2013 Chinese fur, < a target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > Fashion Week and enterprise a target= "_blank" href= "target=" > designer "< > > works were released in Haining, Zhejiang.

It is understood that this fashion week for the first time in Italy exhibition group, and for the first time held the China fur fashion week and China Leather Fashion Week brand exhibition, a total of 31 domestic and foreign brands of more than 2000 sets of the latest styles held a special issue.

This fashion week is hosted by Haining China Leather Expo and Haining leather city of China.

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< p > as the prelude to the official opening of Haining China a href= "//www.sjfzxm.com/news/index_c.asp" > Leather City < /a > "European brand hall", 6 Italy brands have come to participate in this fashion week.

Among them, there are many famous brands such as GIANI and NIPAL that have been exhibited in Beijing, Shanghai and other first tier cities. There are also new brands such as ALMA ROSA launched by designers and To NIPAL G, a new brand derived from GUCCI.

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< p > according to the introduction, the To Be G brand was founded in 2009. Since its establishment in five years, it has been branding the European and North American markets with its high quality and exquisite manufacturing technology. This fashion week will debut in the form of "a target=" _blank "href=" //www.sjfzxm.com/ "> clothes" /a "," handbags "and" a "" shoes "and" a "" shoes "and" sub "collocation. Each work pays attention to the selection of raw materials and the design details, so as to present the authentic Italy fan.

To Be G's CEO Gucci Gucci believes that this fashion week will play a very important role in enhancing brand awareness in China and opening up the Chinese market.

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< p > the emerging brand ALMA ROSA from Italy is the independent brand brought by the designer of the international first-line brand MAX MARA. It is the first time to participate in the fashion week. ALMA ROSA not only hopes to enhance brand awareness, but also hopes to cooperate with Haining local enterprises and open up the sales market in China.

ALMA ROSA this week in the fashion week is mainly displayed in the fur category of women's clothing, the style will be concise and generous to the extreme, and in the selection of materials is carefully selected, pay attention to different skin stitching.

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< p > according to the Italy Fashion Association, in 2013, Italy's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ", leather and shoes exports will grow by 2.2% to 60 billion US dollars, but the overall income of the fashion industry will drop about 3.5% to 78 billion 500 million dollars, which is mainly due to the unsatisfactory European economic situation and Italy consumers' spending cuts.

And this trend will certainly urge Italy's manufacturing industry to pay more attention to the market development of emerging economies, especially big consuming countries like China.

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< p > < strong > for the first time, < /strong > a href= "//www.sjfzxm.com/news/" > strong > Chinese fur fashion week < /strong > /a > /p >

P, the chairman of Haining Leather City, told reporters that China Leather Fashion Week was founded in 2008. It is the only high-end professional fashion activity for leather, fur clothing and leather products in China. It is also one of the few international brand exhibition activities in the apparel industry cluster all over the country.

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< p > > after 6 years of cultivation and development, fashion week has been widely recognized by the industry. The exhibition brands are rising rapidly: 6 in 2008, 9 in 2009, 11 in 2010, 23 in 2011, 28 in 2012, and 31 in 2013.

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< p > "there will be more exhibitors, but the sponsors have screened for quality assurance and other factors."

Chagarin, deputy general manager of China Leather City, Haining, said.

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For the first time, China's < a href= "//www.sjfzxm.com" > fur /a > Fashion Week is one of the innovations of this fashion week. < p >

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< p > Chagarin told reporters that with the increasing demand for fur clothing in China, the production technology of fur clothing is constantly improving, the design level is becoming more and more fashionable and fashion is becoming more and more fashionable. Fur clothing has great potential for development. A large number of fur brands with fashionable ideas have sprung up, and a platform for display is urgently needed. So this year, the fur industry is independent. This shows that the fashion week is becoming more specialized and refined.

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< p > for the first fur fashion week to be held, the expectations and enthusiasm of the enterprise are very high. We hope to enhance brand awareness and product awareness through fashion week.

Kaiser's family revealed that this year's clothing will be diversified in materials and colors. This year, she will bring mixed style fur clothing to consumers, making it more bold in using colors to break the tradition of single color and natural color, and bring more fashionable fur clothing to consumers.

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Zhu Jianpei, director of sales at St. Nicholas, the first fashion show in the fashion week, told reporters that the competition among garment enterprises is fierce nowadays. Only innovation is the foundation of P.

This year, the theme of St. Ni's fashion week is "holy banquet". The design team of 12 people first designed more than 100 sketches, and then selected 80 made garments.

On this topic, the designers of Saint Ni fully used the colorful and bright elements in fur a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, which will change people's impression of the mature and single style of the fur, showing the freshness of youth and individuality.

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< p > > "China Leather Fashion Week brand exhibition" is an important part of the 2013 Jupi Pichange fashion week in China. It is the first supporting project launched by the China Leather Fashion Week Organizing Committee this year. It mainly sets up a business platform for the fashion week to release the enterprise's centralized ordering, adopts the exhibition form with the shed, and develops the order meeting for the fashion week participating enterprises, so that the "service in the hotel and the order in the Plaza" will form a supporting system to make the Chinese leather fashion week more perfect and more effective.

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P, a number of exhibitors, said that China Leather Fashion Week has gradually become the "brand booster" of leather enterprises at home and abroad. Participating in leather fashion week can not only promote new design concepts, but also achieve interaction with customers and consumers, and achieve the effectiveness of orders.

It has played a positive and effective role in promoting brand, seeking wider space, enhancing brand influence and fashion popularity, and promoting pformation of enterprise design results. It has drawn a clear blueprint for the growth of large growth brands.

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