Taobao Mall Has A Bright Future In Shenyang Market.

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< p > in such a mall, it sells mainly products in the production and circulation links, which are in conformity with the relevant national standards in terms of function and safety. They are usually products that are over season and broken, but they are not fake products, foreign garbage and second-hand goods.

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< p > this mall is called Taobao city.

As early as September this year, the citizens of Shenyang will be able to choose the best and inexpensive products they need in such a mall.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > tail goods Taobao City < /a > > SHEN > /p >

< p > "tail cargo" refers to the products that are generated in the production and circulation links, which are in conformity with the relevant national standards in terms of function and safety. The takings are usually products that are over season and broken, but they are not fake products, foreign garbage and second-hand goods.

Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, gave an explanation for the tail cargo.

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< p > May 12th, hosted by the Chinese tail cargo Merchants Union, the Shenyang Development Forum of China's tail cargo market, hosted by Tian Lan Tian Wei cargo group and Shenyang Tian Lan Tian Market Management Co., Ltd., was held in Shenyang, announcing that Taobao City, Tian Lan Tian tail goods, will officially enter Shenyang's retail market.

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< p > > it is reported that < a href= "//www.sjfzxm.com/news/index_c.asp" > Shenyang Tian Lan Tian Jie cargo > /a > Taobao city is located at 65 Taiyuan North Street, Heping District, Shenyang, that is to say, the main part of Taiyuan street, Wuzhou spring, which has been silent for many years, will start Shenyang Tian Lan Tian Wei Taobao Taobao project.

The 1-5 floor commercial area of Wuzhou spring is about more than 50 thousand square meters, with more than 1000 planned shops and more than 1000 owners. At present, only one floor dress and five floor gourmet Plaza are currently open to the mall.

Taobao city is expected to open its doors in nine and October this year.

"Taobao city", the 1-4 tier is mainly engaged in foreign trade clothing, men's and women's brand fashion, outdoor leisure, home and children's products, a group of merchants in Beijing Tian Lan Tian Mei cargo market will also be airborne to Shenyang.

There are many well-known brands, consumers can buy ninety percent off or eighty percent off of the original price, hundreds or even thousands of clothing.

Shenyang Tian Lan Tian Market Management Co., Ltd. related managers introduced the upcoming launch of Taobao city.

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The advantages of < p > the tail cargo market are concentrated on two points. First, the price is cheaper, which is more in line with the purchasing power of the public; two, the variety is complete, which can meet the needs of more people.

The tail cargo market has made up for the shortage of the market system, and has provided an effective solution for the balance of the domestic market, and is a new "upgrading" of the circulation industry.

But whether the tail cargo market can enter the Shenyang retail market can adapt to the local business environment, whether it can be widely recognized by local consumers, and needs market inspection.

But the premise is that consumers must be able to buy genuine and cheap goods.

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< p > this space is broader. < /p >

< p > despite the continuous growth and development of the commodity market in Shenyang, the upgrading of the old market and the emergence of the new market one after another, there is still a lack of a more specialized, representative and more distinctive market that can pull the development of Shenyang's industries.

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Beyond P, there is no doubt that expansion is a demand for survival and development of retail enterprises, but every retail enterprise is prudent in choosing projects and locations. In order to analyze the economic development and market situation of the target cities, we should also consider the passenger flow effect and the surrounding environment.

"Up to now, there are 411 kinds of commodity markets in the city, with an annual turnover of 227 billion 200 million yuan, and 105 yuan in the commodity market, with an annual turnover of 219 billion 100 million yuan.

From the above data, we can see that as the capital city of Shenyang, Liaoning is the center of politics, economy and culture in Northeast China, with dense flow of people and an excellent environment for forming a commercial and commercial distribution center.

In the 12th Five-Year plan for the circulation of Commerce and trade in Shenyang, we put forward to make Shenyang a shopping paradise in the northeast.

Despite the continuous growth and development of the commodity market in Shenyang, the upgrading of the old market and the emergence of the new market one after another, there is still a lack of a more specialized, representative and more distinctive market that can pull the development of Shenyang's industries.

Therefore, Shenyang not only has the foundation of the tail cargo market construction, but also the potential of the tail cargo market development.

It can be said that the data given by Lu Jinxiu, director of the market place construction Department of Shenyang Service Industry Commission, has great attraction to the old retail businesses who have entered Shenyang's retail market for many years, or to the retail enterprises who are entering Shenyang's retail market.

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< p > this industry is very attractive. < /p >

< p > "now in the south, the pure labor cost of processing a" a href= "//www.sjfzxm.com/news/index_f.asp" jeans > /a "should be between 38 yuan and 40 yuan, plus its fabric and other costs. The cost of a pair of jeans should be seventy or eighty yuan, and on the tail market, we can often buy tens of dollars of jeans.

In fact, the price of goods in many tail markets is lower than the cost of goods themselves. In the tail market, the price of goods is low enough for you to imagine.

Liang Jiliang, the founder of China's tail cargo industry and chairman of China's tail goods merchants association club, introduces the commodities in the tail cargo market.

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< p > perhaps it can be said that the attractive commodities in the tail cargo market have already doomed the prosperity of the tail cargo market.

In December 2006, the two day sales of the Lantian Bridge store opened in the first place, and the sales volume exceeded 2 billion yuan. The business miracle was beyond the limit. In November 2012, the sales conference of Wanlv bridge shop was held in November 2012, and nearly 600 shops were signed on the spot within 7 hours of the day. The average time was 42 seconds to rent a bunk, two days, and all the three floors were occupied by more than 1800 shops.

"Tian Lan Tian tail cargo", once again created a business miracle.

By the end of 2011, the scale of China's tail cargo market had reached 300 billion yuan, and there were as many as 400 SMEs in this industry chain.

Now, in the tail cargo market, we deal with millions of clothes and tail cargo every day, and revitalize the capital by 10 billion yuan per year. "

Liang Jiliang, the founder of China's tail cargo industry and chairman of China's tail goods merchants association club, tells such a successful business case.

"Therefore, the warning of success is enough to give us directions for our future commercial development."

Liang Jiliang gave such a view.

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< p > this market is large enough < /p >.

< p > "in the first half of 2012, only 42 garment enterprises had a backlog of 48 billion 300 million yuan. Such a huge quantity indicates that there is a big room for development of the tail cargo market."

Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, gave such a set of data.

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If we do not do it, we will rush to line production, and the garments produced may be unsalable because of price, style, color, season, region and so on, and some apparel manufacturers will be wrong in their market demand, and they will blindly work overtime to produce, resulting in the production of garments unqualified, products can not be sold out, forming a large number of stocks; some clothing manufacturers want to sell more their products, and they are afraid that their products will not be able to meet the needs of customers if they want to sell more of their products, so they will produce more products, so there will be more and more kinds of goods on the shelves, but they often do not know what products the customers really like, and they will produce more kinds of styles. < p > domestic market, due to the fact that our country is a big country of garment manufacture, many garment manufacturers that fight for domestic market even have market research.

"In April this year, we got a data. Some famous sports brands in the first quarter of this year, about six brands have exceeded more than 300 billion, which is very frightening.

Because a brand's reasonable inventory value should be controlled at around 5%. Now, many bad enterprises stock up to 20%, or even more than 50%.

Of course, the tail cargo market is a fast way to deal with inventory, so the last two years' market is going against the market and going against the market.

Liang Jiliang, the founder of China's tail cargo industry and chairman of China's tail goods merchants union club, analyzes the prospect of the tail cargo market.

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< p >. View competition. < /p >

< p > guests: Lu Jinxiu, director of the construction of market service center of Shenyang service industry committee, Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, Hong Tao, founder of China's tail cargo industry, chairman of China's tail goods merchants union club, Liang Jiliang, chairman of China walking Commercial Street Working Committee, and Han Jun Hui, Secretary General of China's tail goods merchants association, Jia Guoqiang < /p >

Topic 1: in the surging retail market of Shenyang, what is the main trend of Taobao retail market? What will be the future development of Taobao city? < p >

< p > guests: Lu Jinxiu, director of the market place construction office of Shenyang service industry committee, < /p >

< p > key words: industry blank < /p >

< p > the tail cargo market is a new group in the market format in recent years. Judging from the current development of Shenyang, I personally think that there will be a good development space for the tail cargo format here.

First of all, from the perspective of industry, Shenyang is a heavy industrial city in the past, but light industry is also quite developed, especially the garment processing industry and textile industry, which is closely related to the daily life of the people.

Therefore, I think that the formation and development of the department store's tail cargo market will promote the development of the textile industry and clothing industry. It can be said that it is a measure and means to deal with industrial inventory, revitalize capital, stimulate domestic demand and promote consumption.

Secondly, the tail cargo market is still blank in Shenyang. Although there are some areas that operate the tail cargo, some markets have begun to study the tail cargo market. But I think that the large-scale, highly concentrated and radiating tail cargo market has not yet formed in Shenyang. Therefore, in Shenyang's investment and construction of such a market, I think the positioning is scientific.

Thirdly, from the perspective of Shenyang's economic development, public income and consumption level, the tail cargo market has a certain demand and relatively stable customer layer.

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< p > guests: Liang Jiliang, founder of China's tail cargo industry and chairman of China's tail goods merchants union club, < /p >

< p > key words: proportional control < /p >

< p > the bustling commercial center and the fashionable metropolis commercial center will inevitably have the existence of the tail cargo market.

Because the faster the business metropolis is, the more it needs the tail cargo market to deal with its terminal inventory.

Otherwise, the commodity can not get effective and fast circulation, so that the goods will stop in the whole industry. This is not conducive to the development of the market and consumption.

As an important window of Northeast China, Shenyang's consumption of foreign trade is 5 billion.

But it is worth noting that the bigger the better the tail cargo market, the better it must be combined with the local actual situation and the commercial network construction. It is only a favorable supplement, so there must be a proportional control.

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< p > distinguished guests: Hong Tao, director of the Institute of business economics, Beijing Technology and Business University, < /p >

< p > key words: difference management < /p >

< p > our country is in an important period of economic structural adjustment and pformation of development mode, and all enterprises all over the country are undergoing pformation.

At present, there is a big problem. Thousands of cities, thousands of streets, thousands of factories and thousands of shops are very serious.

The formation of this homogenization led to the emergence of a variety of competition is irrational, it brings a series of problems is the waste of resources.

The whole market needs to have a new space, but we need to create our characteristic economy with scientific development view and satisfy people's various needs.

This also makes the existence of the tail cargo market a necessity.

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< p > topic two: it can be said that the competition in Shenyang's retail market is fierce and cruel, where there are always new businesses coming in and losing their strength.

So, how can we do a good job in the tail cargo market? Where is the core competitiveness of the tail cargo market? < /p >

< p > guests: Jia Guoqiang, Secretary General of China's tail goods merchants club, < /p >

< p > key words: professional management < /p >

< p > a developing professional market depends on the recognition of the business and how to develop it is a topic that every market manager has been discussing.

In my opinion, to manage the tail cargo market well, we should start from doing a good job in the early stage planning of the market, making a modern professional market, perfecting the professional market, and establishing a professional market operation and management system.

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< p > distinguished guests: Han Jianhui, director of the China walking Commercial Street Working Committee, < /p >

< p > key words: good pformation, < /p >

< p > I have some suggestions for the future development of the tail cargo market. We should do a good job of marketization to market pformation, individuation to chain pformation, traditional to intelligent expansion, single to functional development, self development to standardization.

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< p > topic three: Taobao is the main player in the Taobao market. What kind of market expectation do we have for such a first entry into Shenyang retail market? < /p >

< p > distinguished guests: Han Jianhui, director of the China walking Commercial Street Working Committee, < /p >

< p > key words: Northeast famous shop < /p >

< p > Taobao city is located in Shenyang Heping District and Shenyang Taiyuan street. Shenyang Heping District is a famous commercial area in China. Shenyang Taiyuan street is a famous commercial street in China.

I have evaluated Shenyang Taiyuan Street: Shenyang Taiyuan street is a golden street with flowing gold and silver.

We should strive to implement the three development strategies of famous streets, famous shops and famous brands.

Taobao City, which hopes to be located at the end of Wuzhou spring, can be built into a famous store with a high reputation and reputation in Shenyang and Northeast China.

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< p > guests: Lu Jinxiu, director of the market place construction office of Shenyang service industry committee, < /p >

< p > key words: Modern benchmarking < /p >.

< p > Taiyuan street is a rare golden section whether it is a commercial building or a market. We hope that Taiyuan street can become a modern benchmark for Shenyang business and become a gathering place for modern service industry in Shenyang.

No matter which format is settled, we must have a forward-looking, scientific and more rational analysis, and strive to settle in a life with one piece.

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