WAL-MART In Clothing: OLOMO Menswear

If 80s is a seller's market, it is now a buyer's market.

In an age of insufficient material, consumers have no choice or the ability to choose.

Now, with the rapid development of the economy, material wealth, consumption awareness and consumption habits have changed.

If you can't find a satisfactory product locally, you can look for it online, and even the concept of area becomes blurred.

In the past, we would have sold three goods. Now, because of the wide application of the Internet, there may be more goods than 100.

It is no longer an easy task for consumers to gain more initiative and discourse power to win their hearts.

Commodity performance, quality, brand and price are one of the factors that affect consumers' decisions.

Expensive goods mean "taste, high quality"?

Is the price cheap because of poor quality?

After paying a lot of tuition fees, consumers began to be smart and sensible.

They are no longer fooled by advertisements that are full of flowers, nor are they "buying expensive ones, not buying them right".

They begin to understand themselves, know what they want, and know that they are the best for themselves.

Even so, when you see the price of OLOMO men's clothing, there are still many people who don't understand.

100% mulberry silk necktie 49 yuan, Oxford spinning cotton shirt 68 yuan, high-end business shirt 98 yuan, classic cotton double mercerized POLO sweater 158 yuan.

If you put these clothes in Yansha, Xidan, Xinguang Tianheng, Hang Lung Plaza, Hangzhou Tower, the price will be at least four digits.

Why is its price so cheap, compared with other brands, only a fraction or even a dozen of them?

In the face of the shock of "breaking the routine" of "high quality, low price, 30 day unconditional return" in the consumer and industry, Mr. Zhou, head of OLOMO company, gave such an answer.

I have been doing clothing for twenty years, and I have been fortunate enough to cooperate with the world's top brands from the beginning. After years of accumulation, they have become strategic partners, and have also built their own market research, design, R & D, technology control and high quality production teams.

By doing OEM, I found that the same garment was exported abroad and sold back to China, and the price would increase exponentially.

Since we can give wholesale prices to our foreign customers, why not directly give these high-quality products to our Chinese customers at the same parity?

Now we have strong financial strength, support from the European designer team, and many talented people who have many years of e-commerce experience. They have accumulated rich experience in garment technology and process, and have 5 million production bases of annual clothing.

After adequate preparation and mature in all aspects, the introduction of OLOMO men's clothing today is also in line with the trend.

We often say that enterprises should repay society and benefit everyone. I think this is also a way.

In fact, OLOMO can achieve "low price and high quality" because of the following 3 reasons: 1, because of our understanding of the clothing industry, through the effective integration of procurement, production, quality control, inventory management, scientific and reasonable control of costs.

The cost is reduced, although we sell at a fair price, we still have reasonable profits to ensure the good operation of the company.

2, we do not have physical stores, only through OLOMO official website (www.olomo.com) direct sales.

This saves a series of expenses such as store leasing, personnel, channel construction, warehousing and so on.

3, OLOMO did not ask big stars to endorse, and there was no overwhelming advertising campaign. These fees were usually pferred to consumers.

We don't want to cause consumer doubt about product quality because of low price, so OLOMO promises "30 days unconditional return", even if you are not satisfied with it after washing.

It is gratifying to note that, after months of sales, we have achieved excellent results in terms of user reputation. Now we have ranked three in online shopping peers. Users are very supportive of us. Many users are surprised to receive such a high price performance garment that exceeds expectations.

Our goal is to be a WAL-MART in the clothing industry - save money for users, save time for users, and bring them high quality enjoyment.

Do you think anyone will refuse such a product?

If they did not choose OLOMO, there was only one reason: they did not know OLOMO yet.

Mr. Zhou confidently said.

The huge potential market of clothing industry has attracted a lot of hot money to enter, but the craze always has a cooling day. The real strength competition is just beginning. Time and consumers will prove everything.

"OLOMO - WAL-MART in the clothing industry" is a wish. It will still become a reality. We will wait and see.