The Scope Of International Resources Cooperation And The Scope Of Cooperation Between Quanzhou Footwear And Garment Enterprises
Recently, Quanzhou Suntex Garments Co Ltd has obtained the authority of NBA from the basketball alliance. This is the first time that NBA has authorized the underwear enterprises to use its logo, which shows that the scope of international brand cooperation with Quanzhou has been further widened. "NBA"
Previously, companies working with NBA were Nike, Lining, China Mobile, PEAK, and Western camel.
According to the insiders, NBA chose to cooperate with Quanzhou enterprises, mainly focusing on the R & D and terminal sales capabilities of enterprises, and the perfect textile and garment industry chain in Quanzhou.
It is reported that NBA landed in China for a long time, but the sale of NBA authorized products in China is still in the early stage of market development, and has relatively great potential.
In recent two or three years, the international brands such as di'dondor, maple leaf and lotto have joined hands with Quanzhou enterprises to enter the Chinese market, which has become a big sight.
For example, XTEP obtained the right to use Disney Sports, exclusive agency of Spanish brand "Colin"; Taya shoes material signed an outdoor sports brand "HI TEC"; three Shu sports goods (Fujian) Co., Ltd. obtained the hundred years' England England Football Association's "England" logo in the main market of China's production and operation rights.
Experts believe that the trend of international brands seeking cooperation between Quanzhou enterprises is still rising, and the field of cooperation has been widening.
"Quanzhou enterprises acting abroad brand is an important way to graft international resources."
Hong Jie, executive director of the Standing Committee of the China Marketing Association, believes that China is the largest consumer market in the world and the "big cake" of the international brand dream. Its entry into the Chinese market is first faced with localization issues, and finding mature partners is the first choice.
"For domestic enterprises, if you don't act as an agent, it will eventually come, rather than acting as an agent for ourselves."
Hong Jie analysis.
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