The "Headquarters Economy" Of Guangdong Shoe Enterprises Is Beginning To Emerge.

The 800 thousand and 8 million pairs are the annual output of Huajian group, China's largest female shoe manufacturer, in Vietnam and Ganzhou, Jiangxi.

The two Huajian group, following the increase of production base after Dongguan, had a disparate gap in capacity within a few years.

In the end of 2001, Huajian group began to try to adjust the layout of production, and first invested in the construction of Ganzhou Huajian international shoe city in Jiangxi, thus breaking some production in Dongguan and breaking the single production pattern in Dongguan.

One or two years later, we launched the relocation plan and set up two production lines in Vietnam.

Why did Jiangxi's production base expand rapidly in just a few years? It even approached the annual capacity of 10 million pairs of Dongguan, while Vietnam's production base almost stood still?

In an interview with the first financial daily, Zhang Huarong, the chairman of Hua Jian group, unveiled the answer to the answer: Although the average cost of Vietnamese laborers is only 3/5 of China, the cost of the Vietnamese factory has not been reduced from the comprehensive cost.

The shoe making materials and accessories made by Huajian shoes in Vietnam almost all have to be shipped from Dongguan. In addition, the production efficiency is relatively low, workers are not as proficient as China, and management is basically sent from China, and in the process of familiarity with local laws and regulations, they also need to spend a certain amount of manpower and material resources.

In contrast, Jiangxi has obvious advantages. On the one hand, Jiangxi Ganzhou is close to Guangdong and Guangdong Jiangxi expressway is closer to the distance between the two places. Freight pport can be completed within a day; on the other hand, the average monthly wage of Ganzhou workers is about 300 yuan cheaper than Dongguan, and is relatively stable, and the cost of hydropower is also much lower.

Zhang Huarong is very glad to get out of this step ahead of time, making use of the advantage of low production cost in Ganzhou. Huajian group is currently pushing forward the industrial gradient pfer smoothly, pferring large quantities of low-priced shoes to Jiangxi, and the high-end shoes with small quantity, difficulty and high added value remain in Dongguan processing.

In the Midwest migration since 2007, a number of "shoe factories" with insufficient internal force have disappeared from the industry under the multiple attack of export tax rebate reduction, processing trade policy adjustment, RMB appreciation, labor costs rising rapidly and the increasingly fierce competition in the footwear industry.

According to the statistics of the footwear association of Asia, about 1000 shoe factories and related enterprises in Guangdong have gone bankrupt or moved.

A considerable number of enterprises try to reduce costs by pferring part of the processing links. "Industrial pfer" has become one of the focuses of shoe industry.

It is understood that originally in Dongguan for the Brazil shoe giant, a number of shoe factories supporting processing, recently moved to the Western collective shoes Chongqing Bishan.

He also has invested 120 mu in Bishan, and plans to invest 160 million yuan to build 8 international standard shoemaking lines. These shoe factories are the supporting enterprises for making sole and supplying ingredients.

Central and Western China will usher in a new stage of development of the eastern footwear industry.

At present, only Bishan County of Chongqing city has the production scale of about 60000000 pairs of leather shoes per year, and the relevant enterprises of shoe making have reached more than 1300, with the output value reaching 4 billion 570 million yuan, with nearly 40 brands.

Li Peng, Secretary General of the Asian Footwear Association, said in an interview with our reporter that part of the production and relocation of enterprises is one of the ways that the eastern coastal enterprises should cope with the rising manufacturing costs. More than half of the Pearl River Delta enterprises have gone to the new production lines of the Guangdong wings and the mainland or to hand over some orders to the processing plants in the mainland, and some enterprises have set up production lines to the surrounding countries in China.

"But this road is not flat. The process of shoemaking is more complicated than that of garment making, and the requirements for supporting industry are higher.

After investigation and evidence collection, at present, except for the Huajian shoe industry in Ganzhou, Jiangxi and the upper footwear industry in Jiangxi, the majority of shoe factories are still in the running in period, and there must be a period of adaptation process.

It is much harder and longer to go overseas than India, Bangladesh, Vietnam, Burma, Kampuchea and other countries. On the surface, labor costs seem to be relatively low, but there are great problems in supporting the industrial chain, skilled workers and management. For example, we need to find a spare part from Guangdong Express.

In addition, the development of footwear products in those countries is almost zero.

We understand that a large Taiwanese shoe factory in Guangdong has set up a factory in India for some time, and probably lost 8 million US dollars. "

Li Peng said.

The "headquarters economy" began to emerge. Li Peng also talked about taking the footwear industry of Guangdong as an example. These enterprises are still taking part in Guangdong's industrial upgrading while pferring part of their production.

The concept of "headquarters economy" in footwear industries such as Guangzhou and Dongguan has begun to emerge. Buyers and traders such as WAL-MART, leeway, Jim La, Monte Carlo, Nike, Adidas, and hers are rooted in Guangzhou or Dongguan.

Guangzhou and Dongguan are quite well developed from R & D design to management and technical personnel, industrial chain matching, raw material market matching, shoe factory scale, customer orders and other related industries. On such a platform, shoes companies can face challenges and pressures while gaining more business opportunities through practicing internal skills.

Zhang Huarong told reporters that he is striving to expand from manufacturing to high profit research and development, brand design and sales in the industrial chain. From last year, he invested 40 million to 50 million yuan to build a world shoe industry (Asia) headquarters base in Houjie, Dongguan, and set the base as an Asian headquarters for R & D, trade, brand incubation, and logistics, to develop new materials, new products and develop new markets.

In addition, he ended the export situation of Huajian 100% OEM processing, and began to intervene in expanding domestic sales and strive to establish a brand sales channel in China in 3~5.