Nike Or Cancelling The Sponsorship Fee Of 100 Million Euros

Ronaldo, a AC Milan player who is recovering from injury in Brazil, has been caught in a sex scandal involving prostitution. He recently confessed to the public in a sincere manner.

What made Ronaldo feel stupid after a scandal?

The answer comes from the pressure of sponsors.

But the rapid deterioration of Ronaldo's personal image has become an irreparable fact. The latest news is that TIM Telecom of Italy has terminated its sponsorship contract with Ronaldo ahead of schedule, so he will lose 2 million 100 thousand euros (about 21 million yuan).

What worries Ronaldo more is that Nike will probably cancel his lifetime sponsorship fee worth 100 million euros.

In May 2nd, the Brazil media also reported a news: the monopoly company that controls Brazil's domestic mobile phone network and Italy TIM telecom company have already terminated the contract with Ronaldo.

The previous sponsorship contract stated that if the spokesperson affected the company's image, the company had the right to terminate the contract and did not pay the sponsorship fee and any compensation. TIM was using this provision to terminate the contract with Ronaldo.

The total price of TIM and Ronaldo's sponsorship contract is 3 million 360 thousand euros, of which 1 million 260 thousand euros have been paid, and the remaining 2 million 100 thousand euros Ronaldo will not be able to get it.

If TIM company's 2 million 100 thousand euro sponsorship gives Ronaldo some heartache, then Nike may terminate its lifetime sponsorship contract worth 100 million euros, enough to give Ronaldo the idea of jumping off a building.

According to Brazil media analysis, although Nike has not made a clear statement after the incident, they may cancel the lifelong sponsorship fee spent on Ronaldo.

Earlier, baseball star Michel Vic organized an illegal dog fighting party in the family and was arrested by the police. Nike immediately broke the contract with him.

With the development of this matter, Nike took a step by step strategy, and spokesman Grinberg said: "Nike will not comment on these matters. We hope Ronnie will recover soon and return to the field as soon as possible."

Judging from the current situation, it seems that Nike does not want to give up easily the declining Ronaldo, who still has some influence after all.

However, Ronaldo may return to the Brazil League after the end of the season, and his goal is flamenco, so his influence will be greatly reduced, which is not what Nike would like to see.

Ronaldo lost more than 100 million euros in sponsorship contracts. His fiancee Maria Beatrice has broken up.

After learning of Ronaldo's scandal, Maria left Ronaldo's house with his simple baggage and flew back to his hometown in Brasilia.

Maria and Ronaldo were in love last February. During Ronaldo's injury, she had been meticulous care for them. The two people were scheduled to get married this year.