"Chuan Shoe" Strides Toward High-Grade

Canton Fair new signal: compared with Guangdong shoes, Zhejiang shoes - 21, the 103rd Canton Fair two phase will be officially unveiled.

At the Canton Fair, Sichuan shoe enterprises stand next to coastal enterprises.

Comparing the exhibits of "neighbors", Hou Xiaoxia, general manager of Chengdu Xu Yao shoes industry Co., Ltd., found that this year, Guangdong and Zhejiang shoes still take the low price route, while Sichuan shoes have been pferred to the middle and high end as a whole.

Reporters learned from the exhibitors of Sichuan enterprises, facing new export situation, accelerating the upgrading of products not only in the footwear industry.

Canton Fair is a barometer of China's foreign trade. Most of the foreign trade enterprises in our province have signed almost all the orders here.

The new signal from the "Sichuan made" to the high-end in the Canton Fair reflects the gratifying changes brought about by the adjustment of the foreign trade structure of our province.

Internal and external troubles have forced enterprises to upgrade the current Canton Fair, which has replaced many old faces.

Last year, thousands of shoe companies in Dongguan went bankrupt.

The most direct cause is the grim situation of exports.

This pressure on exhibitors.

Yi Jichun, assistant director of the international marketing department of Sichuan Jiuzhou electric appliance group, has calculated an account: RMB appreciation, export tax rebate reduction and raw material, manpower cost and other factors, the profit has dropped by more than 20%.

Sichuan's superior products such as textiles, clothing and electromechanical products are all challenged by this.

In addition, in the field of textile and clothing, India, Pakistan and Vietnam, which are less expensive, have become the biggest competitors of Chinese enterprises.

Sichuan Deyang run Bao dyeing and Printing Co., Ltd. has nearly 30% orders last year, flowing to these countries.

Zhou Qiang, deputy general manager of the company, said that if the RMB continues to appreciate, the foreign trade situation may become more severe this year.

The responsible person of the Provincial Department of Commerce clarified the location of Sichuan's foreign trade: Sichuan has much poorer logistics conditions than the coast, and the cost advantage is not obvious compared with the newly rising processing trade countries in Southeast Asia.

To occupy a place in exports, Sichuan must stagger other people's low-end routes and break through the middle and high-end market.

Therefore, in this exhibition, the provincial chamber of Commerce has given certain tilt to the small and medium-sized enterprises with scientific and technological content, independent intellectual property rights and independent brands.

This way of thinking is recognized by enterprises because homogenization of "made in Sichuan" does not have much competitive advantage, and the products with high added value and large differentiation are more competitive.

The high-end line also creates more profit margins for enterprises.

For example, the profits of a pair of shoes are only a few yuan, while the "boutique" shoes are tens of yuan.

The way of high-end market has made Sichuan enterprises taste the sweetness.

Chengdu AI Min has a high-end women's shoes, which can sell 260 euros in the European market. Because of its fashionable style and high quality, the shoe is in short supply when it comes to the cabinet.

Has been playing the brand line, the company's customers have expanded to more than 30 countries.

To build a deep industry with the support of industrial chain, we must build a high-end image as a whole, and the improvement of industrial chain is a strong support.

Sichuan already has such conditions.

At this Canton Fair, more than 40 textile and footwear "Sichuan army" booths have become one of the most beautiful scenery.

From the grey cloth, printing and dyeing, cloth, processing to finished products, the customers can find the suppliers who are interested in it.

In the memory of Tang Wenjing, the five manager of Huili International Trade Co., Ltd., the early Canton Fair, most of the Sichuan enterprises were alone, and it was difficult to achieve a climate.

Jiang Rui, director of AI min booth, realized that before making shoes, from leather materials, fasteners to processing, all of them should be done in Guangdong.

But with the improvement of the footwear industry chain in Chengdu, in addition to some special color matching techniques, in Chengdu, production can be all in place.

Therefore, only from the time of delivery, Sichuan shoes can strive for more opportunities for themselves.

Yang Chunxuan, director of the foreign trade department of the Provincial Department of Commerce, said that leading enterprises, strengthening the industrial chain and building a solid base are important paths for Sichuan to develop an export-oriented economy in the future.

The growth process of Mianyang Jia Lian printing and dyeing Co., Ltd. and its upstream and downstream industries confirms the effectiveness of this practice: since the company set up the only printing and dyeing base in Sichuan, it has broken the restriction on the textile industry of Sichuan due to its backward printing and dyeing technology.

This move has made technical pformation for the purchase of more than 1000 looms by the upstream textile supplier of Sichuan, the first textile mill of cotton and hemp group.

In addition, four downstream businesses have also migrated from Huizhou, Guangdong.

This has completely changed the industrial structure of Mianyang's three industries which are not strong in textile Foundation: Mianyang will become the largest production base of tooling in Sichuan.

The complete industrial chain, like lubricants, becomes relatively easy for enterprises to pursue "high value-added" pformation.

Every day, there are 100 new models out there, "the scale is just like a small factory", and Deyang run Bao dyeing and printing company, from the pure printing and dyeing industry, has to rely on the local industry chain as the support to produce high-grade bedding.

Zhou Qiang, deputy general manager of the company, pointed to the 10 piece set of light brown and American style, which can sell US $500 in the US market, indicating that there is still much room for it.