"China Shoes Capital" Wenzhou Speeds Up The Pformation And Development Of Enterprises, Winning By Quality Is The Top Priority.

Wang Weihong, a small workshop in Hengfeng, Wenzhou, works in the workshop to save staff expenses.

Wang Weihong said: "in the second half of the year, no order has been received, but Mr. gamble can produce some new winter boots."

This shows that Wenzhou, a city shoe manufacturer with "Chinese shoes capital", is facing a serious crisis.

The history of shoemaking in Wenzhou, Zhejiang is not very short. It has been over 2000 years, but the real starting point is after the reform and opening up.

At that time, the shoe factory was a family workshop. There were not many people in the shop, but the shoes were also made by hand. One person made one or two pairs of shoes 8 hours a day, and the process of shoemaking was only four or five, but now there are more than 280 processes.

Wenzhou has "

"Reputation", now has more than 5000 shoe-making enterprises.

But now, Wenzhou is facing many problems: low price, lack of professional talents, shortage of employment, backward production and management mode and problems in the management system.

Faced with these problems, shoemaking enterprises should break the traditional pattern thinking, integrate industry resources, optimize industrial structure, and accelerate the process of innovation.

Winning by quality is the top priority.

The inspection and quarantine bureau takes the pulse of the quality management of the enterprises and sets the right prescription.

Try to support the inspection results, and discuss with the executives or technical personnel to make suggestions for unqualified improvement, and strengthen source control.

Every shoe making enterprise should make a good example to ensure the quality of the product, do not cut the material and use the inferior material, strictly check every step of the shoe, so as to achieve the quality of each product.

Improve the fashion sense of shoes products

Chinese

The mature fashion industry has not yet formed, and the bargaining power can not be compared with that of the western developed countries.

Someone once said, "China has no fashion industry, only manufacturing industry.

The core of fashion is design, and we do not even have access to the core from its core.

So we can digest foreign information only two times.

There are also ignorant and bold people who dare to make comments, but basically they are not. "

This fully demonstrates the importance of fashion sense.

Accelerating pformation and development of enterprises

In the face of increasingly fierce market competition, the footwear industry must seize the opportunity to pform and develop.

For the footwear industry, it is necessary to speed up the adjustment of product mix, vigorously promote technological innovation, make efforts to carry out technological pformation, and strive to enhance the ability of independent innovation in order to take the lead in development.

Integrating the best quality resources to create core advantages

Resources are always scarce.

Whoever masters a strong retail channel, who masters professional retail talents, and who has good quality commodity resources, will win.

Because today's market is an era of robbing stores, robbing people and grabbing resources.

We should learn some excellent international cross industry brand's successful methods, integrate the best commodities, the best channel and the strongest marketing strategy for ourselves.

Only by understanding the combination of strength and strength can we get twice the result with half the effort and stand out in the fierce competition.

Improving mechanism, strengthening management and improving service quality and level

All footwear enterprises must serve their member enterprises well, improving their mechanism, strengthening management and improving their own quality.

Efforts should be made to create learning oriented enterprises, and further improve the internal management system with the constitution as the core and implement democratic management.

We should optimize the knowledge structure, strengthen the construction of professional personnel and improve the management system of foreign exchange.

We should actively carry out activities to create excellence and further improve the quality and level of service.