Choose Brand Clothing Store And Watch Out For Five Traps.

I want any clothing brand. Franchisee There is a lingering fear of choosing brands. The brand is also a demand for maintenance. You should understand something wrong with brand clothing joining. Today, let's talk about the five major traps of brand clothing franchises before choosing brands.

　 First, trademark planning is equal to clothing brand planning.

Brand and trademark are very confusing concepts. A part of clothing enterprises mistakenly believe that after the product has stopped trademark registration, it has become a brand. In the clothing brand planning, trademark is the mark and part of the brand, which is good for consumers to identify.

But the connotation of the brand is more than that. The brand is not only an easy identification of the title and symbol, but also a comprehensive meaning, and the demand gives its image, personality and life. The design of brand logo and brand name in children's clothing brand planning is only the first work of establishing brand, and is also a necessary procedure. In order to truly become a brand in clothing brand planning, we should also improve the content of brand personality, brand positioning, brand identity, brand communication, brand management and so on.

　　 Trap two, clothing Brand planning lacks brand value.

Clothing brand planning must examine the central value of the brand, the central value of the brand is the essence of the brand, and the most valuable part of a brand usually shows the central value of the brand nowadays. The clothing brand planning has tried hard to maintain and advocate the value of the brand center. It has become the consensus of many world-class brands, and is the secret of inventing the golden signboard of the century.

　　 Trap three, advertising planning is to make clothing brand planning.

In the clothing brand planning, the clothing enterprises which fall into this misunderstanding generally know little about the concept of brand, and how to create the brand is also ancient and modern. They think that good advertising creativity can set up a brand and fall into a misunderstanding of creativity, which is quite risky.

　 Trap four, making brand is making famous brand.

Many children's clothing enterprises in the clothing brand planning think that the famous brand is the brand, and even regard the famous brand as the highest goal for the enterprise to carry out the strategy, and the planning of the clothing brand is constantly in the stage of "seeing the flowers in the mist and watching the moon in the water". From the creation process alone, famous brands can be trained through high advertising fees, and can only be constructed from time to time.

Moreover, clothing brand planning and brand building is not a short-term project. Brand managers need to be cautious all the year round, and every time the product is implemented, every advertising operation will unite the efforts and sweat of brand managers. Finally, from the perspective of their respective functions, brand strength is stronger than brand name, time is more durable, and the effect is more obvious.

　　 Trap five, make brand is to do sales volume.

Many clothing enterprises in clothing brand planning Marketing The marketing plan of the supervisor always emphasizes the promotion of sales volume, and regards the product sales as the biggest goal pursued by the enterprise. Most of them have a "consensus": sales volume is to make brand, just sales volume up, brand will naturally be improved. This is a serious mistake in fashion brand planning.

I think you should have understood the brand of clothing brand store before you choose the brand. I think you should understand that when you open a brand clothing store, you won't fall into the five five traps.