Jordan 2012 "Zun Li Ge" Brand Press Conference

In recent days, "zensli" brand press conference was held in Wenzhou, which focused on the new idea of men's dress.

It is emphasized that a successful man should start at home and have a confident and charming image on every occasion.

Through the theme of "home", designers use the new season's costume design and the layout of the whole show to arouse people's concern for their families.

In the image, chief designer Anthony expresses his design concept in a low voice and Italian, warm and comfortable: my brother, my parents, my wife and children, my career...

All of these reflect the importance of "home" to a man.

Home is the nursery of emotion, home is the destination of love, people have the right to enjoy the love given by their families, and have the obligation to pay attention to their family's life.

Zun Shi Li Ge, that is, enjoying the consumption demand of men's bright style, emphasizes the "adjustment" of clothing.

The whole conference is divided into 3 chapters.

Men's fashion trend dress, classic business casual dress and personalized Joe Jordan fit new ideas.

Designer Anthony introduced that Jordan advocated that formal dress can also be very life oriented, breaking the original style of rigorous dress and promoting the comfortable and leisurely dressing concept by changing the traditional suit style.

The dark grid suits and scarves and white shirts can easily change roles between work, leisure and parties; coral velvet and Navy suits with beige turtleneck sweater and white trousers, showing a refined and calm dressing mentality; a beige coat with a scarf can be carved to make ordinary dress smart.

Men's costumes are exquisitely refined and rigorous in their exquisite workmanship.

On the one hand, the designer offers a simple solution that allows business men to easily master and adjust at any time to adapt to the changing needs of different situations.

Throughout the show, the 2012 autumn winter jouton clothing products adhering to the design concept of "respect for love and family life", with the trend, classics and personalization as its goal, chooses warm colors as the main colors, with comfortable and casual fabrics, and aims to create warm and intimate dress styles through open-minded and affectionate design.

In the choice of products, we consider three categories of men's clothing, suits, coats, windbreaks and casual wear. We have launched hundreds of business suits, hats, elegant trousers and design shirts. Beige, dark red and navy blue are the main colors of the product.

Anthony said that in his eyes, the Chinese men's requirements for the image have been greatly improved. The standard of success in the future is no longer based on the index of career. It can adjust the mind and body, and strive to draw closer to the family with the idea of "respect for oneself and care for your family". It is a good example for the male elite to make two mistakes in work and life.

{page_break}

In the same period, Jordan in the times square, Jordan's first "respected home life Museum" experience shop, also incorporated elements of family into marketing, taking family as the unit.

At present, a complete set of home based VIP services has been basically formed.

It is reported that many services will be launched before the end of the year.

The "home club" will also launch family based tours and meals regularly. As the Jordan brand leader emphasized, the market has entered the era of experience economy, and it is no longer just selling products, and giving consumers more comfortable experience at the terminal is the key for brands to obtain more business opportunities.

Jordan, general manager of clothing, Shen Yingqin, said that after 16 years of development and accumulation, Jordan has entered a new brand stage. In this new stage, Jordan has accumulated a lot of money, changed her business philosophy and business mode, pushed ahead with brand building, changed "selling products" as a "selling way of life", emphasized "new territory" and "new face", and put forward a new dress idea of "respecting love and family life", striving to create a new consumption concept and lead a new trend of life.

Jordan experience museum is located at the intersection of Station Avenue and Jinxiu Road, which is called the Wall Street in Wenzhou. It is located next to the shopping mall Times Square, the international business building wealth center and the Sheraton Hotel.

The experience Gallery adopts the art space design concept and high-end decoration technology, the overall momentum, the integration of shopping and leisure functions, is committed to create a warm atmosphere for the family to create a family. It is the high-end image shop with the largest investment and the most complete facilities in Wenzhou today.

There are 3 floors of the fashion hall, which are divided into the formal area, the leisure area, the customized area, and the comfort bar and rest area. The product is integrated.

Jordan's classic classic dress, Jordan business casual wear and other men's clothing series.

{page_break}

The "enjoy home" experience museum is a one-stop men's clothing Plaza built by Jordan in the headquarters area, which can meet the different needs of the target customers' work and life. The 3 floor of the experience hall is also equipped with the most comfortable high-grade customization area in Wenzhou, providing consumers with convenient and warm personality services.

All employees of this store are graduated from the clothing industry, and have been trained professionally, providing the best quality consultancy service for the customers.

The "enjoy home" experience museum is a brand life hall with abundant facilities and abundant single store services.

Its operation is not only a strong witness of Qiao Tong's brand building and strong industry, but also shows that Joe ton will enter a new stage of high-speed, effective and comprehensive development.

It is reported that in the future, the development direction of Jordan's terminal terminal will also be launched in various parts of the country in the form of life hall and flagship store.

The "home club" will be organized periodically to organize customers to participate in family collective activities. Through tourism, meals and other forms, it can create a warm and comfortable leisure time for customers and family members, narrow the distance between customers and family members, and leave unforgettable memories for customers.