Kappa Enters China'S Huge Children'S Wear Market

Recently, Kappa China and Beijing parcrow limited liability company held a brand signing and new product conference jointly launched Kappa Kids brand in Beijing. This marks Kappa officially entering China.

。

For China's children's wear market, Chen Yihong, chairman and CEO of China trend group, said that after joining parkland, the two sides will give full play to their respective strengths and resources, and operate and operate. "As an important part of Kappa's brand strategy, the road of Kappa Kids brand development will be a leap forward that is worth looking forward to."

Kappa children's clothing entered Beijing in September this year.

Luo Jianfan, President of Beijing paramount limited liability company, said that the two sides' cooperation will form a joint Kappa Kids.

At the beginning of the company, the two sides plan to invest tens of millions of dollars to form a joint venture, of which Kappa is responsible for brand authorization, while Beijing's Parker land is responsible for designing, distributing, marketing and all other brand operations.

For Kappa Kids brand positioning and pricing, Luo Jianfan pointed out to NetEase finance, Kappa Kids positioning

The children's wear market will be 20%-40% higher than the current sales of the children's clothing of paramount.

For this year's opening shop, Luo Jianfan said that in the brand building and prudent market considerations, this year's Kappa Kids shop target will be within 100 homes.

At the next meeting of the franchisees, NetEase finance learned that the Kappa Kids plan will be launched in September this year, and will be promoted in Beijing and Shanghai. "We plan to open 8 stores in Beijing this year."

The head of its brand joining Department has pointed out that in the next five years, the Kappa Kids will be in a period of rapid growth in the first three years, and fourth, fifth years will be in a stable and rapid growth period.

"It is estimated that the sales volume of Kappa Kids will reach 400 million yuan in fifth years and the number of stores will reach 700."

Market performance needs final test in Chinese market.

NetEase finance also found that the Kappa Kids children's wear this time extended the colorful and colorful colors of the Kappa adult dress, as well as the European style of bright, fashionable, dynamic and lively.

In this regard, insiders pointed out that this will be a breakthrough for Kappa to jointly pry open the children's wear market, and also an important symbol of Kappa Kids brand from other children's clothing brands.

The person also believes that the strategic cooperation with Kappa China will greatly enhance the fashion design strength of Kappa Kids children's clothing. The 18 year's children's Clothing promotion ability will ensure Kappa Kids's operation in children's clothing industry; but the brand operation ability, channel resources and channel development ability and Kappa Kids's performance in the Chinese market will also be the final test of the Chinese consumer market.

Children's clothing industry will have a market scale of 100 billion yuan in the future.

According to the National Bureau of statistics, the number of children aged 0 to 16 in China is as high as 380 million.

The children's consumption industry is one of the industries with the most potential and investment value. It is estimated that it will reach 2 trillion yuan by 2015. In the next five years, the children's clothing industry has 100 billion yuan market scale, and the children's clothing consumption growth rate is astonishing.

The demand for children's clothing will be greater.

Therefore, the strategic intention of Kappa China to jointly launch Kappa Kids children's clothing is very obvious.

It is reported that China's children's wear market is still in the growth stage, the industry is broadly divided into four categories: Adidas, Nike and other early start operation of the kids series of United Nations Legion; "Parker Lan Di", "water boy", "little pig banner" and other domestic children's professional teams; domestic seven wolves, Bosideng and other clothing Legion; international luxury big Burberry, Gucci, Dior, Armani Junior children's wear and other luxury brand Corps.