European And American Buyers Increasingly Value The Environmental Protection Of Consumer Goods Such As Shoes And Clothing.

In March 7th, there is a growing sense that the business of suppliers is becoming more and more difficult. But I still have to say, today is not like before, tomorrow is not like before. At the moment, suppliers are facing not only the pressure of high costs, but also the increasingly demanding overseas buyers and consumers at home and abroad, both in terms of quality and cost performance, or other social responsibilities. environmental protection Requirements.

With the continuous improvement of consumers' environmental awareness, buyers' demand is changing. According to the latest data, 50% of the 25 largest retailers in Europe and the United States have described the sustainability of products as the decisive factor affecting buyers' purchases. Therefore, green environmental protection will be the foundation for Chinese enterprises to achieve sustainable development, and the concept of environmental protection in products will surely be China in the future. Supplier The general trend of development.

In order to further understand the status quo of "green environment" by international buyers and Chinese suppliers, global resources conducted research on "green" theme for buyers and suppliers at the end of last year. The results showed that buyers' enthusiasm for purchasing "green products" has been rising. 50% of buyers are currently purchasing green and environment-friendly products, 82% of buyers will increase procurement in 2012, and 65% of buyers are willing to pay higher prices to purchase such products.

In the face of huge business opportunities in the "green" sector, 42.9% and 62.5% of the suppliers from Hongkong and Taiwan, China, have already or planned to produce environmentally friendly products, while the same figure is only 27% for mainland Chinese suppliers. Why is there so little? Because there are many challenges, higher production costs, product design to meet the environmental protection concept, environmental protection regulations enforcement standards are difficult to integrate, environmentally friendly products. market It is a common problem in the industry that demand is too small and carbon emissions are difficult to achieve.

In any case, Chinese enterprises should stick to the path of "green environmental protection", because this is a new market for Chinese suppliers, which has boundless business opportunities. In California, there is an overseas Chinese businessman called MariaYee. He opened a company that made furniture, but he spent a lot of time thinking about a problem, that is, how to make his products differentiated and personalized. As a result, he used Chinese traditional design, mostly bamboo. This bamboo is a special and environmentally-friendly bamboo forest from Zhejiang. In addition, his furniture is made of traditional technology without any metal. These points constitute his product's characteristics of green and environmental protection, and also become a distinctive place, which is favored by buyers.

In addition, customs statistics show that in 2011, China's bilateral trade import and export value of ASEAN, Brazil, Russia and South Africa increased by 23.9%, 34.5%, 42.7% and 76.7% respectively, which were higher than the total import and export growth rate of the same period. This shows that opening up new markets is becoming a breakthrough for Chinese export enterprises, which will also help to alleviate China's excessive dependence on trade imbalance caused by the traditional European and American markets.

Last November, the "Global Sourcing Fair" Mumbai exhibition and South Africa exhibition completed the survey of emerging market buyers, attracting a total of 850 African buyers and 520 India buyers. According to the survey, 96% buyers said they would increase their purchases in China in 2012. Among them, 41% represents an increase of over 40%, while 25% indicates that China is their sole overseas sourcing base.

While emerging market buyers are equally optimistic about China, they also put forward stringent requirements for Chinese suppliers. The key factors include product price (77%), product quality (69%), supply cycle (41%), communication ability (38%), originality design (33%), credit condition (27%), language proficiency (26%) and R & D capability (16%).