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Cai Rongda: Under The Interpretation Of Fujian Merchants, Love Will Win.

2012/1/7 18:09:00 57

Chairman Cai Rongda takes part in the Third Council of Shishi textile and clothing chamber of Commerce

Enterprise growth under hard struggle

In 1996, Cai Rongda and his brother and uncle in the field of Peng Tian founded the Xingke sporting goods Co., Ltd. predecessor Shishi Kester sporting goods Co., Ltd.

More than ten people.

Sewing car

It is all the property of the company. The newly established company seems to be more suitable for small workshops.

In 2000, because of his brother's marriage, Cai Rongda, who separated from here, started his own entrepreneurial career.

Like others, the road to entrepreneurship is naturally uneven. Riding a motorcycle to talk about business, delivery is Cai Rongda's daily work.

In order to recover the outstanding debts, it was used to be used in the middle of the night.

When it comes to the beginning of a career, Cai Rongda always says that is what he missed most.

Coexist

。

Shishi is located in the southern part of Golden Triangle, where the sea, land and air pportation is well-developed. With the advantages of industrial clusters, rapid procurement and logistics supply chain, the Shishi has injected strong propellants into the initial development of small workshops.

11 years later, Fujian Xingke sporting goods Co., Ltd. has developed into an international large-scale garment ODM OEM production base with more than 3000 employees and more than 100 advanced equipment lines.

Social responsibility is more important than Mount Tai.

As soon as he entered the office, he saw that more than 6 million tablets were distributed by the government of Shishi. According to chairman Cai, it is expected to reach 10 million this year. It is not only honor but also social responsibility.

pressure

。

At present, many factories are faced with problems of recruitment and labor shortage, but for Xingke, there are no such cases.

For employees to provide a good living environment, a safe working environment and a good platform for development, only by treating employees and cultivating employees diligently can they retain their employees and enterprises will continue to grow and expand.

As a local star enterprise, providing people with a large number of good job opportunities is the greatest feedback to society.

The improvement of production efficiency is the sustainable development of enterprises.

power

。

To increase profits, enterprises need to continuously improve production technology and improve production efficiency.

For clothing production, an advanced production line can save a lot of labor and time, and can greatly reduce production costs.

Corporate culture also plays an important role in the operation of an enterprise.

Corporate culture is related to the spirit of the whole enterprise and the overall quality of the staff.

"In a word, undertaking corporate social responsibility is a long-term foundation for enterprises in the society.

at all

Cai Rongda said.

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And the wisdom of his years

People's energy is limited, and so is Cai Rongda.

After taking a wife and having children, Cai Rongda began a new thinking -- brand operation.

Building a huge enterprise is like building a house. The bigger the house wants, the more stable the foundation will be. The building of Rome city is not a day's work. Is it too much experience in brand operation?

First, we must know the savings of the operation of famous brands.

Power

Now, Xingke relies on our own resources, accumulates capital and experience, and uses its own design team to start thinking about its brand.

After understanding all aspects, we can make the right choice after investigation.

Caution is not wrong. Now Xingke is not just my own business, but belongs to every Xingke people.

The future road must have its own brand, and now Xingke is not stagnant, but dormant.

From Cai Rongda's eyes, we see the wisdom of mature men.

Love wins.

Some people say that now is a time to fight, but we do not see this from Cai Rongda.

From tens of thousands of dollars after the separation, to today's big business, Cai Rongda relies on his own self reliance.

Endless

。

There is a song in Southern Fujian called "love to win". To grow up, we must do well in "love" and "spell". "Love" and "spell" are means, processes, forces and duties.

Mission

And "win" is the inevitable result.

In Cai Rongda's face, we saw the wisdom and struggle of a Fujian businessman. We look forward to witnessing the glory of Xingke.

Company introduction

Fujian Xingke sporting goods Co., Ltd., formerly known as Shishi Kester sporting goods Co. Ltd., was founded in 1996, and is located in the Chinese sports leisure apparel brand capital.

stone lion

Shishi is located in the southern part of Golden Triangle, where the sea, land and air pportation is well-developed. With the advantages of industrial clusters, fast procurement and logistics supply chain, it has injected strong propellants into the fast developing garment industry.

After more than 10 years of healthy development, Xingke company has developed from a small workshop with only a dozen or more people to become an international large-scale garment ODM OEM production base with more than 3000 employees and more than 100 advanced equipment lines.

The company sets computer embroidery and printing.

knitting

As a whole, it has formed a leading mode with independent research and development, IE technology tutoring and whole process production. The key strategic partners include the world top five hundred enterprises such as Decathlon, Jordan, American Playboy, Hongxing Erke, and so on.

The company has a modern industry.

Park

It covers an area of 48 Mu and a building area of more than 56000 square meters.

The company's economic strength is strong, its annual output exceeds 10 million sets, and its output value exceeds 250 million yuan.

Under the leadership of Mr. Cai Rongda, chairman of the company, all the Xingke people, with the spirit of striving for self-improvement and working enthusiastically in the spirit of "happy work, happy learning and happy growth", have made brilliant achievements one after another. They have passed ISO9001 international quality system certification, ISO14001 environmental management system certification, and ISO18001 occupational health and safety management system certification.

With the increasing volume of orders and the continuous expansion of production scale, companies have opened branches in Jiangxi, Poyang, Anhui and Susong.