Shoes And Clothing Enterprises Play The Promotional Battle To Celebrate The Singles Day Of The Century.

In November 11, 2011, because of six "one", it was called "century Singles Day" by netizens. Businessmen who are not happy are ready to welcome this rare promotion opportunity.

There is still a time before the holiday, and the promotional advertisements of Taobao mall have been on the Internet, even on the bus station billboards. It is understood that the promotion involves home decoration, home textiles, clothing, shoes and other categories, all the products will be playing double "11" Carnival logo.

Recently, I log in to Taobao, and I saw the carnival of online shopping. In the advertisement of "50 percent off single products", click on the classification page of shoes and clothing, besides promotional shoes, there are few promotional information related to festivals. Is it true that some shoe and garment manufacturers only want to watch on this promotion?

Nowadays, more and more festivals culture has made people's consumption demand more and more diversified. However, this kind of "price promotion war" has gradually made consumers form a "sales promotion" consumption concept. Netizens ridicule as "not shopping on holidays", though some exaggeration, but it does reflect the public's consumption psychology. The promotion of products and sales volume by holidays is undisputable, but they are only interested in price competition. Low prices attract consumption and finally get profits. They are only low-level means of market competition. Festivals have holiday characteristics. Why not launch products with holiday characteristics to attract consumers' attention?

Footwear manufacturers can launch shoes and clothing products with holiday characteristics or simply change the packaging design of shoes and clothing products according to specific festivals. They can also introduce some simple DIY methods of shoes and clothing products, which can be combined with the introduction of festival culture knowledge, thus forming different advantages from others and forming differential competition, which can not only achieve considerable sales performance, but also create their own brand culture.

There is no doubt that Thanksgiving, new year's day, Christmas... It seems that businesses can't finish the "festival promotion war", but this promotion is not just a price promotion, but also a holiday promotion and a differentiated competition.