China Shoes Brand Deducts A New Chapter Of "Monopoly"

In recent years, words such as "franchised stores" have been mentioned by people in various industries. Nowadays, it has become a hot spot in the market terminal economy.

Especially in some busy life business district or department store street, franchised stores are everywhere.

At the same time, we often see a group of people who are enthusiastic about publicizing the brand, smiling service and promotional discounts, giving consumers a brand new life shopping experience.

They are the so-called franchised people who are responsible for the sales of brand stores and stores nowadays.

It is these stores and the appearance and decoration of these monopolistic people that make the brand store market flourish nowadays.

The following is the analysis from the perspective of shoes industry.

Franchised store is the carrier of terminal experience.

"Store is the window of brand, image and culture."

This is the brand new connotation that the market gives the store.

It is true that the rise of specialty stores has, in a sense, stimulated the speed of enterprises to expand the market, so that the brand of enterprises has been widely publicized in the terminal market.

It is worth mentioning that the rise and construction of the store mode is also very convenient for enterprises to collect market channel information and create more loyal customer groups for the brand.

So, for a brand, franchised stores are not only the window to promote brand culture and brand concept, but also the most direct carrier of brand terminal experience.

Therefore, doing a good job in the operation and development of brand stores has become a major focus of the development of enterprises.

So what is the development pattern of the whole shoe industry? How can the brand be built? These two questions have become the key points.

Shoe store pattern

"The brand is like Yang Bailao. The landlord is like Huang Shiren. He has to pay the rent at the expiration date, and the rent increases every year."

In today's growing era of terminal, high rent and high labor cost are the common problems in the whole shoe business.

In particular, with the increasingly homogenization of the operation mode of franchised stores and the intensification of resource integration, the degree of imperfection of the monopoly system of the major shoe brands is becoming increasingly prominent, or the terminal experience service is not in place or the logistics system is not standardized or the business is difficult to make profits.

Moreover, in order to solve the series of problems faced above, even some enterprises have fallen into a cycle of circular race, and blindly expand the number of shops to increase profits.

Obviously, this behavior is enough to make people shudder and lack basic scientific operation.

So in such a background, how should shoes enterprises do well in the management and construction of their own stores, so as to avoid or reduce similar problems?

It is imperative to do well in the construction of exclusive stores.

First of all, we must make clear the focus of the construction of exclusive stores, that is terminal consumption experience.

It covers many experiences such as goods, image, space, display, service, price and so on.

To perfect the terminal consumption experience, we must uphold the high concept of terminal store operation as brand management.

To be specific, to do a good job in store construction is to really implement some aspects of the terminal experience management, such as the rich display of products in the store, the reasonable and attractive price, the comfortable shopping environment, the proper music of the hall, and the timely replenishment of customers' needs.

It is true that in a department store street, there are quite a few stores of the same kind, but consumers can only choose to go to a shop to buy products. This is not only because they have taken a fancy to the products of the company, but also importantly, the decoration, display and service of this store have given consumers a good shopping experience, which has helped consumers gradually accumulate the overall recognition of the brand.

Undoubtedly, it is imperative to do well in the construction of exclusive stores. It will help brands win the market opportunities in fierce competition.

Sports brand crowded shop construction

According to the figures, since the establishment of AOKANG's first franchised store in Yongjia in 1998, the store mode has been spreading in the national market.

However, only a few brands of Fujian sports brands, such as Anta, Lining, XTEP, PEAK and so on, have been established in many provinces and municipalities nationwide, not less than 1000 brands, especially Anta sports. The total number of stores in the enterprise has exceeded 10000.

At the same time, other brands of leather shoes such as rich birds and so on have also set off a hot business in franchised stores.

Based on this, we also look forward to the Chinese shoe industry will usher in a new era of comprehensive store construction.