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Jiangsu Hengyuan Silk Group Speed Up Pformation And Upgrading

2011/8/20 11:25:00 51

Jiangsu Hengyuan silk group is a traditional production enterprise in Haian County, whose main products are real silk, silk thread and cotton weaving. In the face of the practical difficulties of increasing potential risks, increasing recruitment difficulties and increasingly fierce market competition, the group has accelerated the pformation and upgrading process. By 2014, the taxable sales volume of the group manufacturing industry is more than 1 billion yuan, the profits and taxes exceed 100 million yuan, and the average annual income of the front-line workers exceeds 40 thousand yuan.

Speed up equipment renewal and promote

Traditional industries

Renewal.

Production equipment

Upgrading is the key to the realization of industrial upgrading.

Hengyuan group has 100 original looms and 100 rapier looms. The equipment has been running for more than 10 years, and the aging is serious. The annual output of real silk is only 600 thousand meters, the varieties are single, the market competitiveness is not strong, the market share is limited, upgrading and replacement is imminent.

The company resolutely decided to invest 50 million yuan, imported 120 high-speed rapier looms with international leading technology from Italy, and pferred and replaced the existing looms in 3 years.

After upgrading, the annual output of real silk can be increased to more than 1 million meters, half of labour consumption will be reduced, energy consumption will be reduced by 30%, product quality will be greatly improved, and AA grade products will be more than 80%.

Implementing brand strategy and making full efforts to enter the international and domestic market

market

。

Hengyuan group is the first self export silk production enterprise in China. Its silk clothing, clothing and bedding products have already formed a sizeable scale.

On the basis of continuing to make big and excellent "Si Yi" brand, this year has successfully developed the brand of "spring rain south of the Yangtze River" and "Alice", and has already carried out trademark registration. "Spring rain south of the Yangtze River" ensures that it ranks among the top brands of Jiangsu in 3 years, striving to extract famous Chinese trademarks and Chinese famous brands.

We should actively expand the finished products group to buy the domestic market, and set up brand stores in major cities such as Hainan, Guangdong and Guangxi. The sales of finished products will reach 30 million yuan during the year, and the sales volume will exceed 100 million yuan in 3 years.

While consolidating the domestic market, the Group actively develops overseas markets. 4 overseas returnees, who are highly paid, have led overseas teams in Europe to promote Hengyuan silk and promote the silk town.

The group set up an office and finished goods warehouse in Italy. It is the only silk production enterprise in Europe that has offices in Europe.

At present, the real silk products are exported to more than 10 countries and regions in Europe and the Americas, with an annual export volume exceeding US $40 million.

Enter the auto parts market and realize the magnificent turn of the economic structure.

In the fierce market competition, the group thinks that it is far from enough to complete industrial upgrading. If enterprises want to expand their living space and seek development in larger fields, they must carry out a rapid pformation of their economic structure.

Auto parts production is the first step in Hengyuan group's pformation.

Taking the magnetic shingle of automobile lifter motor as the main product, we actively develop micromotor matching magnetic tile, automobile lifter motor and other automotive electrical accessory products, and step forward to the field of automotive parts production.

The development of motor vehicle magnet bearing project for 20 million yuan development has passed the incubation period smoothly and has entered normal batch production.

The group is actively building two teams.

First, the technical innovation team, the high salary to introduce excellent technical personnel, and strengthen product research and development to ensure that products occupy high-end market.

The two is the market development team, focusing on maintaining good reputation and large quantity of quality customers, changing the "blossom everywhere" as a "concentrated breakthrough" to achieve high efficiency operation, while actively exploring foreign markets, and strive to export more than 60% sales.