How Does Fujian "Micro Brand" Accumulate Energy And Develop?

Ba Wu Ba, Dong Long, 888, an Dong Na, Zuo duo...

Careful clothing enthusiasts will surely notice that in recent years, in the clothing market of the two or three tier cities in China, a lot of costumes "rising stars" have emerged, and they are also known as "micro brands" by the industry. They are eating the "two or three pieces of clothing brand" with the trend of "sneak into the night with the wind and moisten things silently".

At the same time, reporters from

Survival is the first goal.

Some people say the movement of the 90s of last century.

According to the relevant information, many new garment enterprises fail in the first three years after opening. Only a very small number of new clothing brand enterprises can survive for three years. From this point of view, the most important task of the new clothing brand enterprises at the beginning of their business is how to survive.

Mr. Dong, director of apparel management at Dong Long, told reporters that anyone who has ever worked and worked hard knows that the most important goal of early life is to survive.

"A lot of successful and successful clothes.

Reasonable borrowing of external force

Mr. Xie, who has already had "three years of age", is a former design director of a brand clothing enterprise. He used his savings of more than three years to set up his own dragon Clothing Co., Ltd.

When it comes to his entrepreneurial experience and experience, he said that the new clothing brand entrepreneurs should have more capital operation funds before they start their business, and at the same time, they should make good budgets, such as registration companies, registered brand labels, office equipment, rental housing, decoration, recruitment personnel and so on.

Next, we need to start thinking about the total cost of the company when it is expected that there will be no sales revenue in three months.

Add up all the expenses you can predict and multiply them by two times.

"In this process, reasonable borrowing.

Accumulate energy and expand cautiously.

As the saying goes: soldiers and horses do not move.

So is the development of an enterprise. Talent is the key.

Newly established clothing enterprises are particularly important to choose the right people, trainer and good people.

Enterprises can recruit talents, publish job advertisements and search resumes in various recruitment networks.

According to the analysis of the survival of new clothing brands, Ye Hao, a consultancy, pointed out that when people are recruited, they should be cautious to expand at the early stage of their development and avoid blind expansion because of their lofty aspirations. Of course, if resources are well prepared and opportunities are in hand, they should be expanded rapidly.

In addition, we should try our best to reduce

Generally speaking, Fujian menswear brand enterprises can only survive and become bigger and stronger.

Save resources and accumulate resources when the opportunity comes.