Taobao's First Anchor, Wei Ya: I Can't Copy.

At 8 in the evening, Wei Ya is on line.

Her slightly hoarse voice and the squeaky cicadas outside the window lit up the quiet early summer night.

She is Taobao's first female anchor, Wei Ya, with a single field (2 hours) maximum sales volume of over 267 million, a single product's highest lead sales exceeding 27 million, and 2018 boot transaction total of about 2 billion 700 million.

She is also desperately three sisters, Wei Ya.

Just returned from Korea to participate in the brand's live home, she slept for two days no more than 4 hours. Although she was covered by foundation, she could still see the dark circles. The average annual sleep time of the hosts was shorter than that of the animals during the hibernation period.

Every night, 6 million fans went to her shopping center to concentrate on their purchases. They sat there on the screen, chatting happily, shopping, so far away and so close.

Even at the tip of Pyramid, Wei Ya is also full of sense of crisis. She will still be nervous and sweat in her 26 qualifying match every month.

At 9 in the morning, when she finished all her work, she finally fell asleep.

"Soon, you slept. When you wake up, you will become a part of the new world. Without any retreat and stubbornly forward, it will be a summer of women's power.

　　 Xiao Bai becomes king.

If you cut off the way of life for more than 30 years, you will find that this person is really restless.

In June 30th, at the first closed door meeting of Taobao live club, she shared her story. He was a singer, a presiding officer, a record player, and a "sweet Britney Spears" before he played the anchor. Inherited the family business, she opened the line clothing shop, also transformed the line opened the cat shop, sold a house.

The turning point of life was in 2016. Wei Ya, who was a naughty girl, received an official invitation from Taobao to let her test the Taobao live broadcast.

In May 19, 2016, the first live broadcast of Wei Ya's life was over 5000 people on that day. "The live broadcast was still very artificial, and I had to pretend that I was speaking slowly," she chatted with the users about the foundation, chatting hair style and talking about the brand.

Some people are naturally suitable to eat the host's bowl of rice, which means Wei Ya. She speaks fast and loves to talk.

In the same year, there was a PK anchor game, 10 anchors, 1 hours per person, and Wei Ya sold 20 thousand singlets.

A Taobao live official small 2 finds "Wei Ya", "do you sell 20 thousand single is real?" Have you done the laundry yet? That's why she realized that her performance was too high to sell to the top 10.

Since then, no one can stop the pace of Wei Ya. October 10, 2017 winter dress Festival, she helped a Haining businessman to guide the transaction of 70 million yuan, in October 10, 2018, guided the turnover volume 150 million, the same year double 11, Unilever, Procter & Gamble, L'OREAL these big international cards to take the initiative to come.

The products of her studio are also extended from costumes, cosmetics to food and daily chemicals. Zhao Yuanyuan, the head of Taobao's live broadcast, described the broadcast room of Wei Ya as "the next vip.com".

Female anchor for chicken feather duster

On one occasion, Wei ate a cake in the live broadcast. Because it looked too fragrant, there were fans to take the initiative to "link". Later, the demand for fans became more and more diverse. Cell phone shells, shoes, necklaces, lipsticks, cups, curtains... Only you can't imagine.

Compared to individual clothing directors selling cosmetics, beauty anchor hosts part time selling food, and Wei Ya is the most important anchor in different categories, and it is not vertical at all.

At the end of the morning live broadcast, wea will get a category registration form, with 2000 fewer, a full three year college entrance examination five years simulation, so thick that she will use 3 hours to filter it again.

Within the humble search agency, there is a hundred customer service group that serves verya. The customer service team will collect fans' needs every day.

A wants to wash her face towel, B wants body scrub, C wants high school bicycles, D wants to grab cakes. Wei Ya was very impressed. One of the fans said that the family was so dusted that she could not choose herself. She wanted to help Wei pick up a feather duster and said she was laughing. She said later she found a multifunctional feather duster for her fans, and could also be used as a pick pole.

"Everyone needs to be satisfied, we must find it. This is the biggest difference between us and others."

The core competitiveness of Vic's live products is the price performance ratio. Many products can be guaranteed the lowest price in the whole network, and are full of gifts and coupons. Commodities are in the form of spike, limited, limited and limited.

Under the countdown of "3, 2, 1" by Wei Ya and assistant Qi Er, one second can be seconds empty.

　 Women of Wei Ya

Last night, during the live broadcast, Wei Ya accidentally cut her hand while showing a knife. She did not pay any attention to it. Instead, the fans in the studio were very anxious to leave messages.

Such movements often surround Wei Ya.

The fans of Wei Ya have a unified title: the woman of Wei Ya. "I never feel like a star or a net. I am their family, girlfriends and friends."

In the live room, there was an old powder called cloud, and she did not know with her. She gave a message to Wei Ya. Wei Ya was always unable to brush her information, and the cloud was so angry that she scolded her in the live broadcast, and later explained several times that the cloud had become a frequent visitor in the live room.

Another time, Wei Ya said in the studio that she wanted to eat cold skin. A fan living in the northwest of China made soup with her mother-in-law, made a big bucket of cold skin, because she couldn't bring the plane, she also spent 650 yuan to check it, and took it to the scene on the day of "521 Wei Fan Festival".

Many fans are quietly following the broadcast of Victoria, broadcast, silently waiting.

She has a fan who reaches the rank of "love 5". To achieve this level, she must see every day, from the beginning to the end, and interact with each other for a long time. When the fan comes to the fan Festival, Wei knows that she is a single mother. She takes viya as a spiritual sustenance to share her story with her mind.

There is also a 60 year old aunt. Her husband died and her children are abroad. She often lives in the live room of Wei Ya, and follows her "dress up". Every time her daughter goes back to visit her mother, she can not help but praise her for being fashionable and young.

"These have great influence on me. I didn't know I had such a big influence before."

On fan Festival, she donated a hope school in the name of "Wei Ya's Woman". She hoped to convey a upward force to the whole society.

"Li Jiaqi" is coming.

A few days ago, a Youku team and photographed Wei Ya a week, a beat injury, went back to rest for half a month to slow down. The only thing to do is to spy on a shot of Princess yawn.

Resting at most 4 hours a day has become the norm of Taobao's first anchor.

In March 30th this year's Taobao live broadcast, Wei Ya has won many awards, and a small anchor on the stage exclaimed.

Getting the prize is soft, and it makes you feel the pressure and responsibility.

Every month, the 26 Taobao qualifying qualifying game, although many times, but every time Wei Ya will still be nervous to palm sweating. She also admitted that the title of "Taobao's first anchor" brought her many pressures, and she would try not to consider the place and make herself lighter.

Behind Li Jiaqi is a "lipstick brother" who exploded in the night in 2019. He is very outstanding in his voice, red book and micro-blog. He is truly the anchor to fully open the field. However, he still tries to surpass VIC in the Taobao live track, fighting repeatedly and losing again and again.

Wei Ya believes that the main position of her content ecology is mainly based on Amoy. In micro-blog, Xiao Hong will also carry out grass planting. Even if the working hours are extremely saturated every day, she will still take the time to shoot short videos targeted at micro-blog and Xiao Hong, and share good things in different contents.

Standing at the tip of Pyramid, Vic will face many doubts, such as Taobao's official water discharge to the flow, brush and so on. "I can shoot my chest to ensure that Taobao is absolutely fair and no water is released." As a anchor, there is also a heart that is extremely strong.

In the future, Wei Ya hopes that the studio can try to sell and sell cars, and try more unknowns.

Such a look, it is impossible to replicate Wei Ya.