Micro-Blog Promotion Marketing &Nbsp, Single Sales Over Ten Days Over Twenty Thousand

Since May 9th, VCOTTON vinylon and cotton blend Since its launch of the summer new underwear, it has made reasonable pricing and precision. market Positioning and focusing on micro-blog and other social marketing methods, its 49 yuan /3 basic underwear products sold in 10 days, sales exceeded twenty thousand, the highest daily number of more than 4000, at present, the cotton is in the form of quick replenishment of the product.

According to the official of the operation of the cotton textile company, with the help of micro-blog platform and user reputation, Marketing On the basis of that, the basic underwear of the 49 yuan /3 piece of cotton fabric sold over twenty thousand orders in 10 days, and the total sales volume is expected to exceed 1 million yuan.

In the process of achieving this good sales performance, micro-blog marketing played a crucial role. Statistics show that after issuing the promotional information of "49 yuan /3 underwear products", the official micro-blog of Wei cotton received nearly 7000 forwarding within a week, and the number of micro-blog comments exceeded 200, affecting the number of micro-blog users in the scale of hundreds of thousands of people. At the same time, the official micro-blog made a good interaction with the users through the comments and comments made by the official micro-blog after the purchase of the products, which laid the foundation for word of mouth communication.

It is understood that the underwear this season has included the classic version of international underwear for men and women in recent years. In order to ensure the breathability and comfort of summer wear, all the products use the "cool" patent combed cotton which is 40% more expensive than the combed cotton. It is more environment-friendly than consumers' familiar "modal" material, softer and smoother than ordinary combed cotton, and washable far beyond modal. This time, the basic underwear with the highest user attention also accords with the above material standards. At the same time, the price is only 1/3 of the planned price, and can be highly acceptable.

Wei cotton CEO Lin Wei has previously publicly stated that the pricing of cotton underwear products is based on user research. At the same time, as a brand new, the cotton brand advocates "pure cotton life and simple proposition", which embodies the attitude and way of life of the new generation of striving people, and will pursue the perfect combination of simplicity and quality. Compared to similar brands, its brand and products are integrated into itself, advocating global quality and taste to serve the public, insisting on being noble but not expensive, and always adhering to the dream of "doing China CK".

It is understood that in May 9th, VCOTTON cotton officially launched summer new underwear, which is another important category after last year's launch of socks. Wei cotton CEO Lin Wei said that the introduction of underwear products is a perfect positioning for the "comfortable and comfortable life" of the "cotton". The goal is to make the underwear products suitable for the middle end crowd to fill the corresponding market gap.