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The Number Of Shoes And Clothing Complaints Remains High &Nbsp; Product Quality Improvement Is Imminent.

2011/5/11 10:13:00 44

Quality Of Complaint Brand

From the data of Tangshan City 12315 command center, from January to April this year, Tangshan City clothing shoes and hats

Complaint

198, accounting for 12.59% of the total amount of complaints, ranking the first place in commodity appeals.

Jilin's first quarter complaints on shoes and clothing were among the top five complaints.

According to the nature of complaints, quality problems account for 74.53% of quality problems.


The number of complaints about shoes and clothing is increasing, and the quality of shoes and clothing has become the biggest problem.

Fading, breaking, opening and so on.

The footwear industry has made remarkable achievements so far. However, many factors have made the quality of shoes and clothing more and more serious.

market

At the same time, the development of enterprises also faces difficulties in their own development.


In today's highly competitive footwear and apparel market, many shoe companies focus on technological innovation and individualized design of products. However, in these processes, the fundamental problem of product quality is often neglected.

"In fact, it is also true that shoe companies are" innovative ", resulting in their products being unqualified," said Shi Yi Wei, an expert in Fujian footwear and footwear quality testing center.

Leather shoes, casual shoes, sports shoes and so on, each shoe of different kinds has its own standard requirements.

In the process of product design and development, or drawing lessons from other brand product design processes, shoe manufacturers must grasp the standardization of product standardization so as to ensure quality.


At the same time, the neglect of testing in shoes and clothing enterprises is also an important reason for product quality problems.

With the intensification of market competition and the rising cost of raw materials and so on, many small and medium-sized enterprises have shrunk in profits, and the cost of self inspection or inspection is not low.

It is understood that a single variety of detection equipment are millions of prices, to check the equipment.

In order to save costs, many shoe and clothing enterprises have eliminated the inspection, resulting in quality problems arising from the use of products by consumers or in the inspection process of related departments.


Some enterprises often neglect many important factors in the process of product production.

For example, the safety and environmental protection of shoes materials, the basic standards of shoes production, etc.

Quality supervision department revealed that in the shoe sampling process, some shoe enterprises were vague about the corresponding footwear production standards, resulting in frequent product quality problems.

It is not familiar with the contents of the production standard, and what standardized production is discussed.

Such products can not only meet the needs of the market, but also waste a lot of manpower and material resources. Enterprises are suffering a greater loss.


Shoes and clothing are daily necessities that are closely related to people's lives. As shoes and clothing enterprises, we must start with the quality of products and meet the basic needs of consumers.

Blindly pursuing design innovation and personality style, or in order to save costs and ignore product testing, not only harms the interests of consumers, but also damages the reputation and image of shoes and clothing enterprises. From the perspective of industry development, this problem has increasingly hindered the healthy and orderly development of the whole industry.


Some people say that the competition in twenty-first Century is quality competition.

Quality is

brand

The foundation is a foundation for the survival of an enterprise.

As a shoe and garment enterprise, only by attaching importance to product quality and promoting brand development by quality can enterprises develop evergreen.

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