The Rise Of Online Stores: Or The Impact Of Traditional Wholesale Markets
There are more than 300 online stores in the four seasons constellation opposite Sijiqing.
Hangzhou Sijiqing wholesale market was established in 90s, and reached the most popular peak in 2008. In 2009, popularity began to fade away. After having its own shop, many business owners and some college students began to invest in new fields.
The rise of online shops has a huge impact on the traditional market.
Open shop costs low risk small
Opposite to Sijiqing, there are 21 floors of four seasons constellations, 2-30 shops on each floor, and more than 300 constellations in all seasons. The number of online shops is increasing.
In the four seasons constellation rent an office point, last year 3 yuan per square meter, this year rose to 5 yuan per square meter, such a 30 square meter shop, also 1500 yuan a month, much cheaper than the shops in Sijiqing, so the cost of online shop is relatively low, the risk is also small.
"The online store has a great impact on us, and our price can not be compared with them. The wholesale price here is more than twice the retail price of the online store, and our cost is higher than that of the online store, so we can not compete with the online store."
Old market operators tell.
Advantages of online stores
Hang Kong reporter to the four seasons constellation, here is still on vacation, and is not open for business.
However, a woman who opened the shop here told Hangzhou Network reporter: "the advantages of the online store are low cost, the customers are relatively wide, and the business forms are flexible, not only wholesale, but also retail.
As long as customers can look after the style and price, we can deliver goods by express, saving time, effort and worry.
At present, through the online shop to wholesale customers are also increasing. "
"We need to sell more than 3 stores, and we have a comprehensive understanding of the whole market.
Business is hard to do, opportunities are always there, and risks continue. "
A person who is preparing to open a shop is like this.
Disadvantages of online shops
There are also customer responses: "there are many disadvantages in ordering online. They used to have a lot of goods in the shop. When they arrived, they found that they were very different from the ones they saw online. But the pictures on the Internet were very good, but they could not feel the quality of the fabrics. Once the goods arrived, the fabric felt bad and there was no way. After all, the styles and styles of the goods were right. Although the fabrics were made of cotton, there were many different kinds of cotton. In the market, the site looked at itself, and felt it, so after ordering several times on the Internet, it still felt that the wholesale market had a bottom."
Over the past few years, online businesses are getting more and more popular, but complaints are also increasing. Most complaints are goods and goods received. There is a great discrepancy in quality.
Good looks do not mean quality passes.
In short, online shopping can only be placed on the basis of experience and the reputation of merchants.
The life of online shop lies in the concept of operators.
An entrepreneur who is engaged in online wholesale said: he has just started his own business for two years.
First, be honest, strictly control the purchase and shipment.
Two the variety is diversified, and the variety of the shop that we run should be diversified, and satisfy the requirements of all levels as much as possible.
Three the business is flexible, and the business nature of the customers is flexible. Especially the wholesale customers are mostly old customers all over the country, and repeat customers, old customers are introducing new customers, so that the online store will continue to develop healthfully.
If the operators of open shop have a good idea, the operation mode of online shop will cause great pressure and impact on the traditional market.
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