Marketing Innovation Drives 361 Degree Sports Brand Great Leap Forward

Sports flourish while national sports flourish.

Looking back on the development process, since the birth of 2003, every step of 361 degree growth is inseparable from the concern and support of leaders at all levels.

By 2010, the annual output value of 361 degrees reached 6 billion 20 million yuan, and there were more than 7200 terminals in the country.

From the perspective of our development experience, we have always adhered to the professional sports marketing route 361 degrees and concentrated on various marketing strategies.

Here, I would like to talk about how to achieve leap development of enterprises through product marketing by 361 degrees.

Around this basic point, we have achieved two adherence: first, we must persist in effective integration of quality sports resources; second, we must adhere to a better R & D platform for high-quality sports resources.

On the effective integration of high quality sports resources, 361 degrees insist on building the brand's own sports assets Pyramid, breaking the monopoly of high quality events and excellent athletes by foreign brands.

For this reason, we have done a lot of work and invested a lot of money.

First of all, the integration of the Chinese University Basketball Super League, a number of International Marathon events and two super league matches in China, the Chinese Table Tennis Club Super League and the Chinese Volleyball League, lay a good foundation for the 361 degree jump to Pyramid.

Secondly, it has sponsored 7 Chinese national teams, including the Chinese national cycling team, the five modern Chinese modern team, and the 9 Asian Olympic Committees of Malaysia and Philippines.

Finally, we become the global official sponsor of the Asian Olympic Council, the senior partner of the Guangzhou Asian Games, and the global partners of the Shenzhen World University Games. It breaks the long-term monopoly of large scale sports meet by foreign brands, and seize the opportunity of China sports brand's first sponsorship of the intercontinental movement.

In order to match a better R & D platform for high-quality sports resources, we aim to achieve breakthroughs in 361 aspects from two aspects:

First, the upgrading of scientific research institutions: in the field of footwear R & D, the 361 degree joint Asian Olympic Council established the Asian R & D center, including the high-end sports products laboratory and the Ergonomics Laboratory. In the aspect of clothing research and development, the 361 degree joint Beijing Institute Of Fashion Technology established the clothing science and technology function research center.

These two platforms provide professional competition equipment for 7 Chinese national teams and rewrite the history of the Chinese national team's competition costume monopolized by foreign brands since the founding of new China. In particular, it helps the Chinese women's handball team and the five teams of modern China to achieve a gold medal breakthrough in the Guangzhou Asian Games! {page_break}

Secondly, the upgrading of professional talents: in order to ensure that the two platforms of shoes and clothing are ahead of foreign brands in terms of innovation ability, more than 500 professionals from the global design, research and ergonomics, as well as senior professional coaches and athletes, have been integrated in 361 degrees to better meet the needs of professional athletes and consumers at different levels.

In August this year, 361 degrees will greet a "final exam" - the 2011 Shenzhen World University Games.

We will provide sportsmen, torchbearers, referees, volunteers and officials clothing for the event, and provide professional match equipment for 7 sports teams such as Chinese university basketball team, volleyball team, table tennis team and so on in 16 countries such as Germany and Italy, and continue to support Chinese sports.

Products are the best bridge between brands and consumers.

Therefore, 361 degrees will firmly go out of the country, so that more consumers can wear Chinese made products with high cost performance and high added value, and will recognize the progress of China through the consumers' cognition of 361 degree products.

Sun Chunlan, Secretary of the Fujian provincial Party committee, emphasized that traditional industries must develop in an innovative way.

The course we have gone through shows that innovation is indeed the driving force for the development of 361 degrees. We must carry out the innovation in the end and let the world experience the real "China's wisdom" while promoting the economic development of the west coast.