Bosideng 2010 Sales Income Of 15 Billion 800 Million &Nbsp; Turned Over To The State Treasury 980 Million Yuan.
In 2010, Bosideng group achieved annual sales revenue of 15 billion 800 million yuan, up 43.6% from the same period last year. It has been ahead of the national market sales for 16 consecutive years, and has turned over to the state revenue and fees 980 million yuan.
Bosideng adheres to the development strategy of "branding, diversification and internationalization" and creates a new legend in the Chinese market.
In recent years, Bosideng group has established the strategy of four seasons development, readjust the product mix and optimize the brand combination.
Down Jackets
To men's clothing,
Women's wear
And so on.
Recently,
Bosideng
It also increased its capital by 100 million yuan to expand its new fashionable leisure brand "Mogao".
Bosideng is involved in other industries as well as doing fine and strong business.
Last year, Bosideng invested 5 billion 200 million yuan in the construction of the Luyu expressway. The construction of the Dezhou five star luxury hotel, which invested nearly 500 million yuan, was launched in September last year. The planned high investment silicon project with nearly 6 billion yuan has also started to enter the construction stage. The Bosideng new building, located in Yangpu District, Shanghai, will be completed by the end of this year.
In the process of branding and diversification, Bosideng continues to strengthen capital operation and promote internationalization process.
In 2010, Bosideng completed export output value of US $185 million, up 16.3% over the same period last year.
The company has set up a unique Bosideng store in the United States, Russia and Canada.
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